Ryan Roi built a 7-figure coaching business in one of the most skeptical niches imaginable: tattooing. And he did it by creating authentic content that his ideal clients loved. In this interview, he shares what happened when strangers on Reddit tried to ruin his reputation (and why that didn’t stop the right clients from working with him).

Ruth Etches is a nutritional therapist and functional medicine practitioner based in the UK. She’s the founder and clinical director of re:health, a virtual online clinic with a team of practitioners.

Larissa Zhou is a career coach. Before starting her coaching business, she received her PhD from Harvard University where she studied food science as part of a NASA fellowship. Now she helps other scientists and engineers find fulfilling work.

Guys, we made it. I didn’t burn my business down. Society hasn’t completely collapsed (yet). And we’re still somehow making money by showing up to Zoom calls and asking questions. Not bad!

In this interview, I talk with my colleague Carolyn Freyer-Jones about how to invite potential clients directly into a coaching conversation.

Lisa Higgins is an executive coach. She helps senior leaders better manage themselves, their teams, and their lives. We worked together 1-1 for a year. Here’s here story.

We asked 34 coaches which business programs actually worked. Here’s what they said, and what to look out for before you invest.

Learn my 90/90 method for quarterly planning and download a free template.

Geoff Welch is a consultant and coach who helps leaders unlock the potential in their people and build teams that deliver outsized results. He worked with me 1-1 for 6 months.