Lindsay needed a simple marketing system to give her predictability in her business and would fit into her life as a mom. Over 6 months, she replaced the income from her big corporate client with 1-1 clients and reduced her anxiety.

Everyone starts their business thinking, "This should be relatively straightforward." Then reality hits. You realize you're in a video game with no tutorial, no extra lives, and an impossible boss (yourself). Well, you're playing the game now. Might as well try to win it.

Not all business coaches are worth paying for. This guide will help you figure out what kind of support you actually need, what to look for, and what questions to ask before you hire anyone.

For a long time I was taught that the best way to get leads is to create a 1-2 page PDF. But then I started using lead generation quizzes instead, and the results speak for themselves.

Ryan Roi built a 7-figure coaching business in one of the most skeptical niches imaginable: tattooing. And he did it by creating authentic content that his ideal clients loved. In this interview, he shares what happened when strangers on Reddit tried to ruin his reputation (and why that didn’t stop the right clients from working with him).

Ruth Etches is a nutritional therapist and functional medicine practitioner based in the UK. She’s the founder and clinical director of re:health, a virtual online clinic with a team of practitioners.

Larissa Zhou is a career coach. Before starting her coaching business, she received her PhD from Harvard University where she studied food science as part of a NASA fellowship. Now she helps other scientists and engineers find fulfilling work.

Guys, we made it. I didn’t burn my business down. Society hasn’t completely collapsed (yet). And we’re still somehow making money by showing up to Zoom calls and asking questions. Not bad!

In this interview, I talk with my colleague Carolyn Freyer-Jones about how to invite potential clients directly into a coaching conversation.