Your business is proven. Now let’s make it predictable.
You don’t need another launch, offer, or marketing tactic. You need to turn what’s already working into a simple system. That way, next month’s revenue becomes something you plan for - not something you hope for.
Apply now for 1:1 coaching.
FEATURED CASE STUDY
How Aashi Went From Marketing Burnout to Predictable Income
The highs are high. The lows make you question everything.
It's 3am and you're doing the math.
How much cash buffer you have. Which clients might renew. How much it would cost to open the alpaca farm you joked about that one time but are now seriously considering.
Your partner is asleep in bed. You're wide awake.
It wasn't like this a few months ago.
A few months ago, sales were rolling in and you felt unstoppable. The calendar was full, clients were singing your praises, and you thought you'd finally cracked it.
The busier you got, the harder it was to make time for marketing. When you came up for air, the pipeline was empty.
That's the part that drives you crazy. The business works, and then it doesn't, and you can never tell which month is coming next.
The stress doesn't stay at work. You're distracted at dinner. Snappier with your partner. Less present with your kids.
So you scramble and reach for something new. Another offer, another marketing channel… hell, maybe another business entirely.
It'll work to get the money flowing. But every good month comes with the same question: “Can I repeat this?”
Eventually you'll be right here, at the kitchen table, doing the math again.
Unless something changes.
The good news? You don't need to work harder. You just need to figure out what to let go of.
Let’s Streamline The F*ck Out Of Your Business
Most entrepreneurs think that scaling their business means adding more: more offers, more marketing, more hours.
But your business doesn’t need more. It needs:
Fewer offers. So you stop spreading yourself thin and start becoming known for one thing.
Fewer marketing channels. So you can master a small handful of tactics and build predictability.
Fewer hours. So you can focus on your highest-leverage work and unplug when you’re done.
Look, you have stuff that’s working. You don’t need to torch the whole thing. You just need to tidy it up.
The question is, how do you know what to cut and what to keep? That’s where I come in.
Think of me like Marie Kondo, except instead of a petite Japanese woman helping you fold socks, I'm a bearded Vermont dude helping you stack cash.
We’ll sort through every offer, every channel, every belief - and keep what sparks joy. The rest? We'll thank it for its service and let it go. We only add new stuff if it supports your goals, personality, and lifestyle.
This is how you step into the next version of yourself: a business owner with a clear path, a steady stream of grateful clients, and the calendar space to actually enjoy your life.
To take Fridays off. To spend a month in the mountains. Or just to watch Love Is Blind without checking your phone every 5 minutes.
Companies that prioritize simplicity outperform their peers by 214% in revenue.
— HBR, Siegel+Gale Global Brand Simplicity Index
Hi, I’m Greg Faxon.
I sold over $1M in coaching and courses before turning 30. Then I (almost) walked away.
The money was good, but the lack of predictability took its toll. One weekend, my wife booked a hotel in Montreal to cheer me up. I was so burnt out I couldn't even pick a restaurant. On the drive home she finally said, “Hun, this isn’t healthy.”
The next week, I asked my CPA what would happen if I shut down my business. He convinced me to take a 4 month sabbatical instead.
So I stepped away. I stopped pushing. And for the first time in a long time, I got quiet. Out in the mountains, snowboarding and climbing, I remembered why I started my business in the first place:
Freedom.
I realized that freedom isn’t about piling more on. It’s about letting go of what no longer serves us.
So I went back to the drawing board. I quit social media. Stripped things down to their foundations. And rebuilt the business that I actually wanted to run.
A simple business that provides a six figure income with one transformative offer, one proven marketing strategy, and a calm 25-hour workweek.
Now I help other entrepreneurs do the same. Over the last decade, I’ve helped hundreds of service-based business owners simplify and scale.
It all starts when you apply for a complimentary strategy session with me:
📋 Just a short form - no blood oath required.
RESULTS
RESULTS
“I have more than doubled my income and am on track to exceed my highest revenue year.”
—Lisa Higgins, Executive Coach
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Lisa doubled her income and kept her integrity.
“By far, it was the biggest investment I’ve made in my business. But look where I got in a year. It would’ve taken me a lot longer.”
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Geoff reframed his value and signed bigger clients.
“I can now charge rates I never would have thought possible when I was first starting out.”
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Lindsay created a calm, predictable coaching business.
“If I hadn't hired Greg, I think I would still be spiraling in financial worries and doing really big pushes 2 times a year to try to create new clients.”
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Nikki tripled her prices and broke the burnout cycle.
“I'm only working with the right clients. I'm not afraid to say no to the wrong clients.”
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Megan learned what her best clients had in common.
“You don’t have to reinvent the wheel. He’s already got a wheel for you.”
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Andrew doubled his old tech salary with his business.
“I no longer feel like I'm that anxious business owner waiting for the floor to fall out ‘cause I have a system.”
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Max went from selling $125 sessions to $6,000+ packages.
“If I hadn't hired Greg, I probably would've just kept spinning my wheels, gotten more and more frustrated, not having any clarity on what to do.”
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Claire filled multiple group programs to fight climate change.
“Since working with Greg, I have completely filled my client list with target clients that I was looking to bring on board for my programs.”
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Tom narrowed his niche and grew his revenue by 155%.
“I had just finished a big contract that had ended with a company and needed help with marketing…Since working with Greg, I was able to really generate several times the investment in terms of revenue.”
✔︎ Who this is for
Established coaches, consultants, and service providers generating $10k-$40k+/month or more
Big-hearted high performers who value family, freedom, and fun just as much as making money
Action-takers who own their results and implement fast without needing constant re-assurance
✘ Who it’s not for
Beginners still just trying to get clients, stuck below $10k/month, without an audience or referral network
Hustle evangelists who measure success through work alone instead of the balanced life they’re building
Anyone expecting magic without implementation or looking to outsource responsibility for their results
You’ve Already Built a Good Business. Let’s Make It Great.
How To Get Started
Most of my coaching spots are filled by returning clients who finished a round, saw results, and came back for more. But I save two spots per month for new clients who want my help scaling.
I typically book at least one month out; check the announcement bar at the top of this page for my most up-to-date availability.
Next steps are below. If we’re a fit, I’ll reserve your start date and add you to the waitlist.
STEP 1
Apply
Click the button below and fill out an application (takes 2 mins).
STEP 2
Schedule
If you qualify, you'll be sent straight to my calendar to book a call.
STEP 3
Strategize
We’ll meet for 45 minutes, discuss your business, and see if we’re a fit.
“Each conversation I have with him, I often leave it feeling like that conversation was worth the entire investment.”
—Ryan Roi, 7-Figure Entrepreneur
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Ryan went from one-off sessions to $1M in annual revenue.
“I couldn’t be happier with my experience and results of working with Greg.”
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Grace had a $110k month, then took a vacation.
“I used to always have stuff going on in the back of my mind, and I'm in a much more relaxed state.”
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Gemma hit £20k+ per month and retired her husband.
“I trust Greg. He’s measured and focussed and that helps me distill the craziness that is my brain into a focussed strategy.”
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Angelina doubled her prices (and her confidence).
“What I liked most about working with Greg was the personal touch and the care that he gave to the sessions that we had. He brings a level of candor, and transparency and honesty that I found really refreshing.”
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Rachel quadrupled her prices and got 12 new clients.
“He doesn't over-promise, he over-delivers. Greg will help you to focus on the fundamentals of your business with a no nonsense approach.”
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Chase doubled his revenue while cutting his client hours in half.
“During our 6 months together, I had a 2x return on investment. Meaning that my increase in revenue while working with Greg was double what I had spent on the coaching. ”
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Corrie built her signature program and started taking Fridays off.
“I no longer second guess my own business decisions. I've increased my confidence significantly. I’m totally clear on who I’m meant to serve.”
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Ruth raised her rates and had her best month ever.
“I would bring all of my scrambled, scattered thoughts to a session, and in one sentence he could consolidate what I had said and illuminate the core of the issue.”
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Tamara was about to quit, then she grew her revenue by 277%.
“He never made me do things that felt icky or sleazy in order to sell...he used my natural ways of being and helped me get the most out of them.”
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Pam got 14 clients for her new group program.
“You should work with Greg if you want high quality support for your business, you're willing to put in the time and energy to do the work, and you value a coach that pours his heart into you and your business every time you meet.”
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Aashi went from revenue rollercoaster to predictable income.
“…the feelings of overwhelm have completely gone, and in fact, my weeks are shorter. I'm putting a lot less hours into the business.”
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All the incredible things you could accomplish with the right support.
This is where your future testimonial will go. You’ll brag about what a good decision you made to apply and how you can’t believe you ever doubted yourself. Classic you!
Your future self called. They said to do it.
Click the button below to apply. It only takes 2 mins.
If you qualify, you'll be sent straight to my calendar. Then I’ll help you find the simplest path to predictable revenue.
FAQs
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That depends on when you apply. I take on a maximum of 2 new clients per month and typically book 4-8 weeks out. See my current availability at the top of this page. If we turn out to be a good fit, you’ll secure the next available start date with a deposit. New clients start on the first of each month.
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Each session is a focused 60 minutes.
Before the session, you’ll fill out a quick check-in form so I know what’s up
Then we’ll dive right into your top 1-3 challenges so you can get clarity
You’ll leave with a game plan of what to take action on before the next call
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Yes. 1/3 of my clients are international. As long as you can find a workable time zone overlap, we’re good to go.
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I’m available for calls Monday through Friday, generally from 11am–5pm Eastern.
(For reference, that’s 8am–2pm Pacific, 4pm–10pm London, etc.)
You’ll use my booking calendar to find a time that works in your time zone.
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I used to sugarcoat this for people, but the answer is no. I don’t offer guarantees, because your results ultimately depend on you. I’m not the one implementing what we discuss. And frankly, if anyone promises specific financial outcomes from coaching, you should run the other way.
That said, many of my clients make their investment back quickly; sometimes from a single launch, a strong month, or just a couple high-ticket clients. Others take longer, especially if they’re rebuilding their foundation or shifting direction. It depends on your starting point, niche, audience size, and level of follow-through.
This is why you fill out an application and talk with me before signing up. If I don’t think you’ll get a strong ROI, I’ll point you in a different direction. It doesn’t serve either of us to move forward unless we’re a fit.
As for refunds: I don’t offer them. Coaching is a collaborative process. This isn’t a course you can return. Once we’ve had conversations and I’ve shared my recommendations, there’s no way to “un-deliver” the value.
What I can guarantee is how I’ll show up: with a proven process, loving support, and honest feedback. I’ve helped hundreds of entrepreneurs simplify and scale their businesses and you can see the results of that work on this page.
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Most of my clients are service-based entrepreneurs—coaches, consultants, agency owners, functional medicine practitioners, etc. If your business is generating 6-7 figures and you work with clients, I'll likely be able to help you scale.
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I allow for an optional one month pause during our 6-month engagement. The pause extends your end date by exactly one month and must begin on the first of the month, with notice given before that date. Shorter breaks (like a week or two) are usually just scheduled around as a normal part of life. I typically take one week off from calls and email per quarter and will let you know those dates in advance.
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Both. We’ll work on the practical levers—offers, marketing, systems—but also the patterns and beliefs that drive your behavior. You bring your whole self to each call, and together we'll figure out the best area to focus on. That’s the benefit of a 1:1 engagement.
☕️ Think casual coffee chat, not timeshare pitch.