I'm often asked by coaches whether or not they should share their coaching rates on their website. In the vast majority of cases, my answer is a firm "No."

Have you ever been having a great conversation with a potential client and then they give you a financial objection? Maybe they tell you, "I can't afford it" or "I'd love to sign up but I'm not sure if I have the money right now." What do you do?

You've probably heard the saying, "What gets measured gets done." It's absolutely true in relation to your coaching business. If you don't stay focused on your most important metrics each week, you're more likely to creatively avoid the things that actually get clients and make money.

Are you having to balance your coaching business with another job right now? Maybe you have a full-time gig that pays most of the bills. Maybe you do contractor work on a part-time basis. Whatever the case may be, almost every successful coach started off by building their business on the side.

If you have an opportunity to work with your very first coaching client, and you're asking yourself "WTF do I charge this person?" then you're going to want to read this article very carefully. Because the truth is, your pricing matters.

If they're being honest, most coaches will tell you that they think about quitting a lot. The frequency with which they think about it usually depends on how stable their business is. When things are going well, those thoughts can be few and far between. When things feel like a struggle, they might think about getting a normal job or starting a different business every single day. This begs the question: why do so many people, in one of the best careers of all time, think about quitting so often?

Each year I conduct an annual review. This process allows me to look back at the past year, answer a few key questions, and then set my intentions for the year ahead. And it's a process that I always look forward to.

What if the best way to get clients was NOT to focus on getting clients at all?

You know you're a coach when...