Ever wonder why a marketing strategy that seems to work really well for other coaches just doesn't work for you at all? Well, there's a reason for that. And it's not because you suck. Coaches come to me all the time asking where to find potential clients. And the truth is, there are a lot of different strategies that can work. But depending on your personality type, some of them are going to work better for you then others.
- The areas of our life where success comes naturally are typically ones where we've learned to focus on and enjoy the process
- When we set goals in a new domain, we tend to be more focused on outcomes
- But we get to those outcomes through the process, so it can be helpful to become obsessively focused on the process as quickly as possible
- For example: instead of focusing on a full client roster, focus on learning to love marketing and sales - getting clients will be a natural consequence of that
In the movie Hidden Figures, Marie Jackson must persuade a skeptical judge to allow her to attend night classes at an all-white school. In the process, she gives one of the best sales pitches ever. And it works. By the time she's done, the judge is chuckling to himself while giving her exactly what she wants.
"If I raise my rates then I won't get any new clients." That's the internal dialogue that most coaches have when it comes to their pricing. And it's simply not true. In fact, there's a way to raise your rates that both challenges you to become a better coach and helps you attract more high-quality clients. But I want to warn you...even though this process is simple, it's not for the faint of heart. Still want to double your rates? Keep reading and I'll lay it all out for you...
In your quest to succeed as a coach, it's easy to fail as a human being. This is a common trap for full-time coaches to fall into. They make the leap because they want the freedom of running their own business...and instead their business ends up running them. Some coaches don’t realize this until it’s too late. They wake up one day tired, unfulfilled, and trapped in a constant state of anxiety. And they don't have the energy left to do anything about it. I don't want this to happen to you.