Nothing kills your confidence, your enthusiasm, or your business faster than bad-fit clients. Why? Because your coaching is built on relationships. You aren't out to build a course with hundreds of people in it. This means that when you take on a client, you are giving that person a part of your life...And the quality of your life is determined largely by who you spend it with...So you need to be picky.
If I could turn back the clock on my coaching business, there’s one thing I would do differently… I wouldn’t try to reinvent the wheel so much. For some reason I’m always tempted to innovate right off the bat when I’m new to something. And then I look around at people who are less talented than me and wonder why they they are making faster progress. Well, the reason is because they did what they were told!
Are you having trouble figuring out your coaching niche? If so, you've probably already heard that getting specific about who you serve helps make your marketing more compelling. "Market to everyone, reach no one." That sort of thing. You understand it logically. But there's a problem: you're scared that if you narrow in and focus your marketing on one group of people, you'll never get enough clients. You don't want to pick wrong.
The unfortunate truth is that most people who start coaching businesses end up having to shut them down. This is true in any industry, of course. Most entrepreneurs fail. But it's particularly frustrating for me to see it happen to coaches because these are people who want to unleash potential and they are often really good at it. So, why aren't there more successful coaches out there? It all comes down to consistency. Most coaches can't consistently generate enough clients to keep their business afloat.
When it comes to enrolling clients for your coaching program, mindset matters. A lot. The intention that you go into a call with will impact everything that happens during that conversation, including its outcome. If you don't have the right intention during these conversations, you're going to end up missing out on a lot of people who you can help