Thank you for listening to my interview with Becca
Key takeaways and resources:
People are spending less = not true
Spending on coaching is increasing
ICF report - 15% increase in coaches and an 87% increase in revenue since 2023
Lisa Higgins case study - my executive coach client who doubled her revenue last year
But buyers are savvier
Political and economic uncertainty has people slow down with investments and consider
Getting burned by bad coaches - story of my friend’s career coach showing up late
The coaching and online education market is maturing out of the Wild West phase, this is actually great news
My background
I started my life coaching business when I was 22, my girlfriend laughed in my face, but I sold over a million dollars of coaching and courses before turning 30, been coaching for over 10 years now
I help established coaches double their income without doubling their hours
There are three main things we focus on when it comes to credibility
How to build trust and credibility
PROOF
How to create a great case study: problem, solution, outcome - tell a story, add screenshots
PRICING
Transparent pricing listed on website
Middle is falling out, go high or low with your offers
POSITIONING
Focus on serving one person well with one core offer based on real expertise
Vitamins vs. painkillers
Control the controllables
Not a helpful belief to say people are spending less or it’s a harder sell. A better belief:
Economic and political uncertainty just show the cracks that were already there, it’s an opportunity to step up