Most coaches think that the goal of their website is to sell people on coaching. Wrong. The goal of your website is actually for people to sell themselves to you. And you do that through your coaching application.
Most coaches have too much fluff on their website. They include detailed “work with me” pages, links to all of their social media accounts, and a whole slew of testimonials. And sometimes those things can be helpful. But more often than not, they actually prevent you from accomplishing your two main goals: getting email subscribers and booking consults with potential clients.
Here are 9 lessons from weight lifting that you can apply to your business:
Most coaches who come to me haven’t chosen a clear niche. Here’s why…