Finally, a fresh take on branding for coaches. Learn why personal branding is usually a waste of time and what to do instead if you want to get clients.

Ever wonder why certain marketing tactics work for other coaches…but not for you? It’s not your fault. You don’t suck at marketing. You just need to stay true to your “Coaching Archetype.”

This is a complete list of all the best books for life coaches (organized by category). Learn what book to read next or simply skim the 3-sentence summaries so that you can grow your business faster and serve clients better.

Everything changes when you get your first few paid clients. You go from dreaming about building a coaching business to actually running one. From wanting to give your gifts to actually impacting people's lives. And from overthinking everything to actually getting paid to do what you love.

We've all had it happen...

You do great work with a client, they love you, and they get amazing results.

But when they come to the end of their 6 months (or however long your initial contract was), they don't sign back on.

For a long time I’ve taught that the best way to collect emails is to develop a 1-2 page cheat sheet that will appeal to your potential clients and offer it in exchange for their email address. And I still believe that to be true. But a very close second, when it comes to building your email list, is to develop what I call an “archetype quiz.”

There's a big problem in the coaching industry right now that no one is talking about…It’s called cash flow. To explain, let me tell you the story of Jane.

I'm often asked by coaches whether or not they should share their coaching rates on their website. In the vast majority of cases, my answer is a firm "No."

Have you ever been having a great conversation with a potential client and then they give you a financial objection? Maybe they tell you, "I can't afford it" or "I'd love to sign up but I'm not sure if I have the money right now." What do you do?