Top 10 Best Coaching Websites Of 2025 (+ Why They Work)
I’ve spent over 30 hours looking for the best coaching websites of all time.
I’ve chosen the best website from each coaching niche; the list itself is in no particular order. I’ve also included some honorable mentions for each niche.
👋🏽 Before you dive into the list, you’ll want to download my free “8-Step Website Optimization Checklist.” It walks you through the most important things to include on your coaching website if you want it to actually get you clients. If you haven’t launched your site yet, you can use it as a prelaunch checklist.
Click the button below to get it:
🏅 Best Coaching Websites
Click the links below to jump to a specific niche:
Underneath the list, I’ll share the four biggest mistakes coaches make with their sites (according to top web designers). Plus some frequently asked questions.
How I Picked The Winners
After going through hundreds of websites, I used three main criteria:
Clarity: The site describes the problem it solves and who it’s for
Credibility: It builds trust with potential clients through social proof
Call to Action: It provides a clear next step for the user to go deeper
Of course, I have my biases. For example, I prefer a more minimalist design. I also have a number of business coaching clients on this list who I’ve personally supported. So this list is ultimately subjective.
1. Amy Porterfield
📈 Best Business Coaching Website
🔥 New for 2025
Why it works: You know, this site checks all of the key boxes: it’s clear, it credible, and it tells you exactly what to do. But what I love most about this site is how congruent it feels. The vibe, the writing, the photos, the design. It all works together to give you a real sense of who Amy is and how she can help. I particularly like how she breaks down what you need at different stages of business so buyers can self-select, instead of getting overwhelmed by multiple offers. I just wish there was a photo of Amy above the fold on the home page and it would be perfect.
Honorable mentions:
2. Valerie W. Franco
💼 Best Executive Coaching Website
🔥 New for 2025
Why it works: An executive coaching website needs to have a certain look to it. It needs to be the sort of site that leaders and HR will trust. Valerie really nailed it with this design and she uses high quality photos and images to build credibility. I like that she’s carved out her own niche within leadership coaching: change management. I also like that there’s one main call to action (book a call). Full disclosure: I helped Valerie land her first B2B client, so I’m biased here.
Honorable mentions:
3. Stance Coaching
🏆 Best Performance Coaching Website
Why it works: I put mindset coaches, accountability coaches, and productivity coaches all under the header of “performance coach.” For example, Eddie Shieh of Stance Coaching is a former client of mine who focuses on accountability. The site design is beautiful. The homepage breaks down Eddie’s process step by step, making it feel tangible and achievable. And everything revolves around one main call to action of booking a call.
Honorable mentions:
Rachel Hamlin 🔥 New for 2025
4. Troy S. Levy
💸 Best Financial Coaching Website
🔥 New for 2025
Why it works: I love how clean Troy’s homepage is. Great headshot, nice headline, and unique positioning at the intersection of money and faith. The rest of the site reflects this simplicity. Minimal navigation options with a clear CTA button to “Schedule Now” that leads to his booking calendar. Troy’s got a nice story as well about getting out of debt that helps build credibility.
Honorable mentions:
5. Happen To your Career
👩🏽💻 Best Career Coaching Website
Why it works: When you land on this site, you feel like, "Okay, this company is legit." The branding is on point. They've been featured in major publications. The whole thing looks professional. The site also offers a lot of free resources to educate their ideal clients. They have a podcast, an 8 day email course, and a blog. Great job on the content marketing side. The one thing I would change about this site is making the Login button less prominent and swapping it for a different call to action, like the Coaching page.
Honorable mentions:
Doctor's Crossing 🔥 New for 2025
6. Nicole Jardim
🥑 Best Health Coaching Website
What I love about this site: Nicole’s got a super clear niche. Her big pink call to action button let’s you take a quiz that eventually leads into her coaching membership. The copy on the site speaks to her ideal client and their struggles. This is a great example of a health coaching site that focuses on one core problem — and that clarity leads to credibility.
Honorable mentions:
Re:Health 🔥 New for 2025
7. Coaching With Krista
🧭 Best Life Coaching Website
Why it works: One of the main problems that I see with generalist life coaches is that their messaging ends up being too broad. They essentially target…anyone who has a life. Krista gets around this by narrowing in on the target market she can serve best: widowed moms. All of a sudden everything becomes clearer and more compelling. She has a quiz that collects opt-ins and a great video sharing her story on the Work With Me page. Her testimonials are fantastic. Hats off to you, Krista.
Honorable mentions:
8. Physiquonomics
🏋🏽 Best Fitness Coaching Website
Why it works: You know exactly what Aadam does when you land on the homepage: he’s a fitness coach and writer. His site revolves around his in-depth, SEO optimized fitness articles. His personality shines through in his writing and each article contains beautiful illustrations. I also like how his Coaching Page is put together. It's easy to understand and you get a good sense of his personality from reading it. Take notes, people!
Honorable mentions:
Syatt Fitness 🔥 New for 2025
9. Sonia Wright, MD
🧡 Best Relationship Coaching Website
Why it works: The photo on Sonia’s home page exudes warmth and professionalism. The headline, "It's time to create the sexual intimacy of your dreams!" makes it clear what Sonia provides. She's put the call to action front and center with her "Schedule A Call" buttons. Sonia does a good job showcasing her background as a physician and a sexual counselor. You’re left with a definite feeling of, "Okay, this woman knows more than me about sex." The name of her signature program made me laugh out loud.
Honorable mentions:
Less Drama More Mama 🔥 New for 2025
10. Madison Arnholt
🔮 Best Spiritual Coaching Website
Why it works: Great headline and supporting copy on the home page. This site has a whole vibe. It’s clear what Madison does and how to hire her. Plus, she includes the logos of some well-known companies when you scroll down, which give her credibility in a niche that can sometimes be seen as a little bit “out there.” For her target client, who wants help honing their intuition, the whole thing is just perfect.
Honorable mentions:
4 Deadly Website Mistakes, According To Designers
As part of my research for this article, I reached out to four of my favorite website designers. I asked, “What’s the biggest mistake you see coaches making with their websites?” Here’s what they said:
☠️ Mistake #1: Copy Isn’t Clear
"The biggest mistake I see coaches doing on their website is not making it clear to the website visitor: 1) Who they are, 2) What they offer, and 3) Who they help within 5 seconds of that person landing on their home page. This information should be clearly stated on the website's homepage banner above the fold along with a great attention-grabbing image and/or graphic."
☠️ Mistake #2: No Site Strategy
“The biggest mistake I see coaches make with their websites is not planning out the full site strategy. Think about your website like a Choose Your Own Adventure book. When someone lands on your site, what do you want them to do? What page do you want them to visit next? Then set up your content and Calls to Action (links, buttons, etc.) to make that happen. Never leave someone hanging on a page… give them somewhere else to go or something to do while they are there."
☠️ Mistake #3: Too Many Options
"The biggest website design mistake I see coaches make is having too many options of where to click and what to do on their site. I'm a big fan of keeping things easy for visitors with one main lead magnet and one main way to work with the coach as calls to action on my client sites. On the home page it's always about the lead magnet. If I'm a website visitor and I've never heard of you before, I'm not likely to go for the paid offer. But I'll certainly give you my email address for your lead magnet, if it's relevant to me!"
☠️ Mistake #4: Not Enough Content
One of the mistakes I see coaches making with their website is expecting people to visit without actually giving them a reason to. If you want a regular stream of visitors, you need to be sharing valuable content on your website that your audience are actually searching for. This could be through a blog, podcast or videos depending on how you prefer to create content. Doing this helps you to be found on Google, and you can share it with your email list and on social media, plus it gives you great resources you can refer to when you get asked questions. You also want to get clear on the purpose of the post when you create it, so you can include calls to action like subscribing to your email list, booking a strategy call or making a purchase, which allows your content to grow your audience and book clients.
The Bottom Line On Coaching Websites
So, what have we learned?
Your site doesn’t have to be the prettiest. It just has to get you clients. In order to do that, there are 8 things you need to make sure you get right.
✅ Get my “8-Step Website Optimization Checklist” for free and use it to improve your website. A lot of people miss Step #7 completely and it stops them from getting clients.
Frequently Asked Questions
What makes a good coaching website?
Three things:
Clarity: It communicates what you do and who you serve
Credibility: It builds trust with your potential clients
Call to Action: It helps visitors take the next step towards hiring you
Obviously, your site also has to fast and easy to use on mobile. But that’s table stakes.
Do you need a website for a coaching business?
No. Many online coaches run their business using just an Instagram, Facebook, or TikTok profile. But having a website can help grow your email list, increase your credibility, and get you more clients. When people search your name online, it’s nice if they can find your home base on the internet and not just a bunch of social profiles. I quit social media in 2021, and I wouldn’t have been able to do that without a website that was bringing me leads.
What should a coaching website look like?
A good coaching website should include:
A homepage that quickly conveys what you do and who you help
A clear call to action, usually to book a consult or join your email list
Testimonials or case studies to give you credibility
A high quality photo of you as the coach, ideally smiling
Some sort of content (articles, videos, podcasts) to build authority
In the video below, I share the 5 pages every coaching website needs:
In the perfect world, your coaching website would match your brand: professional, warm, fun, whatever. But having a pretty website is less important than having an effective one.
How do I create a coaching website?
The first thing you’ll need is a website builder. If you’re wondering what platform to build your site on, I highly recommend using Squarespace. My site, the one you’re on now, uses Squarespace.
I use the Amplify template from GoLiveHQ. Check them them out when you're ready for a new site. Get 10% off with the code: GREGFAXON10.
If you want to have your site professionally designed for you on Wordpress, I recommend working with Jennie Lakenan. Several of the sites showcased her were designed by her.
Here’s an interview I did with Jennie where we audited my client’s websites:
