Carolyn Freyer-Jones On The Art of Inviting

Written By Greg Faxon

What if you didn’t need to create content, run ads, or even rely on referrals to get coaching clients?

In this clip I talk with my colleague Carolyn Freyer-Jones about how to invite potential clients directly into a coaching conversation.

She shares the three components of a good invitation and even gives a word for word example of what it should sound like.

The 3 Keys to a Great Invitation (Summary)

  1. Center the other person. A bad invite is centered on the coach, full of “I, I, I.”
    Carolyn shares how her mentor Steve Chandler used to ask, “Who is this about?” Make every message about the recipient, not yourself.

  2. Offer acknowledgment. Point out something specific about the person that inspired you to reach out (“I can’t believe you shared my work”). This provides a genuine reason why you’re reaching out.

  3. Give permission to say no. Make it clear there’s no pressure: “Totally fine to say no - I just wanted to gift you time.” This creates a sense of freedom, rather than the hostage negotiation vibe that many sales pitches have.

If you liked that clip, you’ll love my full conversation with Carolyn.

We talk about spotting “red flag” clients, overcoming imposter syndrome, and much more.

Here’s the full interview:

Further Resources:

Greg Faxon
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