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    <lastmod>2026-02-20</lastmod>
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      <image:title>Blog - How Ruth Raised Her Rates, Streamlined Her Business, And Had Her Best Month Ever - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.gregfaxon.com/blog/larissa-zhou</loc>
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    <lastmod>2026-02-17</lastmod>
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      <image:title>Blog - How A Harvard PhD Quadrupled Her Revenue In 6 Months - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.gregfaxon.com/blog/annual-review-2025</loc>
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    <lastmod>2026-01-06</lastmod>
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      <image:title>Blog - Annual Review 2025: The One Where Greg Gets A Job - Make it stand out</image:title>
      <image:caption>Splitboarding to the summit just in time for sunset</image:caption>
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    <image:image>
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      <image:title>Blog - Annual Review 2025: The One Where Greg Gets A Job - Make it stand out</image:title>
      <image:caption>I worked as a personal trainer for 4.5 months to reset my relationship to my business</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Annual Review 2025: The One Where Greg Gets A Job - Make it stand out</image:title>
      <image:caption>Sometimes when I’m lonely I call my digital clone and talk about the good old days (jk)</image:caption>
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      <image:title>Blog - Annual Review 2025: The One Where Greg Gets A Job - Make it stand out</image:title>
      <image:caption>Powder day with a friend at Sugarbush</image:caption>
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      <image:title>Blog - Annual Review 2025: The One Where Greg Gets A Job - Make it stand out</image:title>
      <image:caption>Canoe camping with my wife</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Annual Review 2025: The One Where Greg Gets A Job - Make it stand out</image:title>
      <image:caption>Getting some early season splitboarding runs in</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/5d9f2196-1e73-4b31-a502-7fe14bbb0fcb/IMG_9779.jpeg</image:loc>
      <image:title>Blog - Annual Review 2025: The One Where Greg Gets A Job - Make it stand out</image:title>
      <image:caption>Taking the new mountain bike for a spin</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Annual Review 2025: The One Where Greg Gets A Job - Make it stand out</image:title>
      <image:caption>Hosting our 3rd annual Brisket, Bourbon, and Bocce party (no bocce tho cuz of the rain)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/f3bcfb01-43c9-4f37-92e6-e3fc2b760b15/IMG_3565.jpeg</image:loc>
      <image:title>Blog - Annual Review 2025: The One Where Greg Gets A Job - Make it stand out</image:title>
      <image:caption>God damn that boy is tall. I mean, who’s the adult here? Very upsetting.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Annual Review 2025: The One Where Greg Gets A Job - Make it stand out</image:title>
      <image:caption>Our dog Cricket learned not to play with the baby. Sad.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Annual Review 2025: The One Where Greg Gets A Job - Make it stand out</image:title>
      <image:caption>When DCF called us and asked if we could watch E* for a few nights, all of our rooms were already occupied, so we converted our laundry room into a temporary bedroom.</image:caption>
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    <image:image>
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      <image:title>Blog - Annual Review 2025: The One Where Greg Gets A Job - Make it stand out</image:title>
      <image:caption>A $99 live workshop with 20 registrants called “Clone Your Best Clients”</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Annual Review 2025: The One Where Greg Gets A Job - Make it stand out</image:title>
      <image:caption>An updated referral program where both people get a complimentary session</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Annual Review 2025: The One Where Greg Gets A Job - Make it stand out</image:title>
      <image:caption>A new work with me page and application to screen potential clients</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/a808dcaf-44be-49fa-a62e-b1a5effd419b/Screenshot+2026-01-03+at+12.14.12%E2%80%AFPM.png</image:loc>
      <image:title>Blog - Annual Review 2025: The One Where Greg Gets A Job - Make it stand out</image:title>
      <image:caption>A Google Doc for people who don’t qualify to work with me yet</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/b506dffd-9895-413a-9f61-fd1ec4056284/IMG_0660.jpeg</image:loc>
      <image:title>Blog - Annual Review 2025: The One Where Greg Gets A Job - Make it stand out</image:title>
      <image:caption>My word for 2026 is Devotion</image:caption>
    </image:image>
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    <loc>https://www.gregfaxon.com/blog/carolyn-freyer-jones</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-06</lastmod>
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  <url>
    <loc>https://www.gregfaxon.com/blog/lisa-higgins</loc>
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    <priority>0.5</priority>
    <lastmod>2025-11-03</lastmod>
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      <image:title>Blog - Case Study: How Lisa Doubled Her Income And Kept Her Integrity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.gregfaxon.com/blog/business-coach-for-coaches</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-03</lastmod>
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      <image:title>Blog - The Best Business Coach For Coaches (New Survey Data) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/add48ea9-055f-4737-a5e8-c1b2c69b4586/Screenshot+2025-10-06+at+1.39.30%E2%80%AFPM.png</image:loc>
      <image:title>Blog - The Best Business Coach For Coaches (New Survey Data) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/3a0605f5-65bf-4a82-971d-a9fae88adfb5/Screenshot+2025-10-06+at+1.40.29%E2%80%AFPM.png</image:loc>
      <image:title>Blog - The Best Business Coach For Coaches (New Survey Data) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/4555eb0a-261d-4483-ad4d-d085edfd0ef7/Screenshot+2025-10-06+at+1.39.54%E2%80%AFPM.png</image:loc>
      <image:title>Blog - The Best Business Coach For Coaches (New Survey Data) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/4f57ef7a-6dce-4aed-8d9c-877669ebe9cf/Screenshot+2025-10-06+at+1.40.45%E2%80%AFPM.png</image:loc>
      <image:title>Blog - The Best Business Coach For Coaches (New Survey Data) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.gregfaxon.com/blog/quarterly-plan</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/71cb9369-1995-43ff-9618-de214248ae08/Quarterly+planning+template</image:loc>
      <image:title>Blog - How to Create A Quarterly Plan That Grows Your Business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/90c93ac1-f7a8-4c3d-82c0-582af60a93ee/IMG_0532+%281%29.jpg</image:loc>
      <image:title>Blog - How to Create A Quarterly Plan That Grows Your Business - Make it stand out</image:title>
      <image:caption>I’ve started using the whiteboard in my office to list my quarterly goals. Each bullet point of my game plan goes on a Post-it note. Then, I move them across the board Kanban style.</image:caption>
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  <url>
    <loc>https://www.gregfaxon.com/blog/geoff-welch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-12</lastmod>
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  <url>
    <loc>https://www.gregfaxon.com/blog/sales-funnel-for-coaches</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/904c82c5-4601-46ad-8098-708d5c11a949/Full+Roster+Funnel.002.png</image:loc>
      <image:title>Blog - The Simplest, Most Predictable Sales Funnel For Coaches - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/e258e442-9db7-4af0-b47b-42d167600cd3/Screenshot+2025-09-03+at+9.54.56%E2%80%AFAM.png</image:loc>
      <image:title>Blog - The Simplest, Most Predictable Sales Funnel For Coaches - Make it stand out</image:title>
      <image:caption>This article breaks down different coaching specialties and the problems they solve. By optimizing this content for search engines, I'm able to drive free traffic to it and get leads.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/7a0bf288-c269-424d-91c9-a44ac0d06a1c/Full+Roster+Funnel.003.png</image:loc>
      <image:title>Blog - The Simplest, Most Predictable Sales Funnel For Coaches - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/cc3a5b90-6a13-422e-85b4-93c16f71c29f/Screenshot+2025-09-03+at+12.43.31%E2%80%AFPM.png</image:loc>
      <image:title>Blog - The Simplest, Most Predictable Sales Funnel For Coaches - Make it stand out</image:title>
      <image:caption>My favorite type of lead magnet is an quiz. For example, my article on coaching niches has a free quiz people can use to find their niche. Learn how I create this type of quiz here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/33a07b96-cb14-4d59-bc02-616d631fa230/Full+Roster+Funnel.004.png</image:loc>
      <image:title>Blog - The Simplest, Most Predictable Sales Funnel For Coaches - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/11a14191-0670-4354-98f8-61c6ca6400c6/Screenshot+2025-09-03+at+1.00.37%E2%80%AFPM.png</image:loc>
      <image:title>Blog - The Simplest, Most Predictable Sales Funnel For Coaches - Make it stand out</image:title>
      <image:caption>Case studies are one of the best ways to convert emails subscribers into clients. They have people imagine what it’s like to work with you. Here’s how I create my case studies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/c1726e12-751c-467e-982d-017594b01ea1/Full+Roster+Funnel.005.png</image:loc>
      <image:title>Blog - The Simplest, Most Predictable Sales Funnel For Coaches - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1b309055-10c3-4363-b530-3d475946f7ef/Screenshot+2025-09-03+at+1.07.38%E2%80%AFPM.png</image:loc>
      <image:title>Blog - The Simplest, Most Predictable Sales Funnel For Coaches - Make it stand out</image:title>
      <image:caption>Keep your application page simple, with only one action to take (filling out an application or scheduling a call). Remove header and footer navigation if possible.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/46948857-6804-4dbf-998c-78c5d19bca7b/Full+Roster+Funnel.006.png</image:loc>
      <image:title>Blog - The Simplest, Most Predictable Sales Funnel For Coaches - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregfaxon.com/blog/george-kao</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-21</lastmod>
  </url>
  <url>
    <loc>https://www.gregfaxon.com/blog/coaching-niches</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/b2b5a8ee-14df-4d1c-aefc-7d297fa0f44d/Untitled+presentation.png</image:loc>
      <image:title>Blog - Top 25 Highest Paying Coaching Niches In 2026 (+ Niche Quiz) - Make it stand out</image:title>
      <image:caption>For example, I once launched a program that helped coaches get clients without using social media. It sold out in the first 48 hours in part because I niched it down.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/3ed53589-ad41-441e-a449-05262d0c6927/Screenshot+2025-07-14+at+5.27.26%E2%80%AFPM.png</image:loc>
      <image:title>Blog - Top 25 Highest Paying Coaching Niches In 2026 (+ Niche Quiz) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/0909296f-1559-4978-b30c-b60065fbf7f7/Screenshot+2025-07-07+at+12.14.26%E2%80%AFPM.png</image:loc>
      <image:title>Blog - Top 25 Highest Paying Coaching Niches In 2026 (+ Niche Quiz) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/94b582be-f844-4a35-8e66-bb993d74ff15/Screenshot+2025-07-07+at+11.29.37%E2%80%AFAM.png</image:loc>
      <image:title>Blog - Top 25 Highest Paying Coaching Niches In 2026 (+ Niche Quiz) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/4c8df95e-6a28-4978-b0d4-ab99adb3c5eb/Screenshot+2025-07-07+at+11.35.15%E2%80%AFAM.png</image:loc>
      <image:title>Blog - Top 25 Highest Paying Coaching Niches In 2026 (+ Niche Quiz) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/68e608c0-3e4e-4c50-952f-043cdf5c7134/Screenshot+2025-07-07+at+11.40.44%E2%80%AFAM.png</image:loc>
      <image:title>Blog - Top 25 Highest Paying Coaching Niches In 2026 (+ Niche Quiz) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1173ffe4-ea0f-4438-bf0c-e8d429e957bb/Screenshot+2025-07-17+at+2.15.13%E2%80%AFPM.png</image:loc>
      <image:title>Blog - Top 25 Highest Paying Coaching Niches In 2026 (+ Niche Quiz) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/d5a39b3c-5b00-45f8-81bb-a42b2b57eb23/Screenshot+2025-07-07+at+11.43.16%E2%80%AFAM.png</image:loc>
      <image:title>Blog - Top 25 Highest Paying Coaching Niches In 2026 (+ Niche Quiz) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/0f81a684-6396-4414-8434-1c0a8863a0a5/Screenshot+2025-07-07+at+12.01.43%E2%80%AFPM.png</image:loc>
      <image:title>Blog - Top 25 Highest Paying Coaching Niches In 2026 (+ Niche Quiz) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/a5578e5e-df66-40a8-8737-b4a0dc9be199/Screenshot+2025-07-07+at+11.55.28%E2%80%AFAM.png</image:loc>
      <image:title>Blog - Top 25 Highest Paying Coaching Niches In 2026 (+ Niche Quiz) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/8ec1fa30-5fdd-41a5-9304-91d89e9d2961/Screenshot+2025-07-07+at+12.20.11%E2%80%AFPM.png</image:loc>
      <image:title>Blog - Top 25 Highest Paying Coaching Niches In 2026 (+ Niche Quiz) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/bafa0788-bc5c-4678-a5df-4ba1d9439da8/Screenshot+2025-07-07+at+12.16.11%E2%80%AFPM.png</image:loc>
      <image:title>Blog - Top 25 Highest Paying Coaching Niches In 2026 (+ Niche Quiz) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/088c3b09-5ea5-41be-943d-2d0e120d2564/Screenshot+2025-07-07+at+12.22.18%E2%80%AFPM.png</image:loc>
      <image:title>Blog - Top 25 Highest Paying Coaching Niches In 2026 (+ Niche Quiz) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/6104f8df-af50-4848-b559-82e42eca9775/Screenshot+2025-07-07+at+12.23.43%E2%80%AFPM.png</image:loc>
      <image:title>Blog - Top 25 Highest Paying Coaching Niches In 2026 (+ Niche Quiz) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/12c75ca9-116e-4768-8d33-11a06c16db96/Screenshot+2025-07-19+at+10.18.42%E2%80%AFAM.png</image:loc>
      <image:title>Blog - Top 25 Highest Paying Coaching Niches In 2026 (+ Niche Quiz) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/76041a25-d0a7-46ab-a43f-744f347a0b2f/Screenshot+2025-07-07+at+12.27.50%E2%80%AFPM.png</image:loc>
      <image:title>Blog - Top 25 Highest Paying Coaching Niches In 2026 (+ Niche Quiz) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/121de87a-0019-4fb8-949e-236c9e0d5df4/Screenshot+2025-07-07+at+12.33.58%E2%80%AFPM.png</image:loc>
      <image:title>Blog - Top 25 Highest Paying Coaching Niches In 2026 (+ Niche Quiz) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/81c1225f-f8d3-405f-8d0b-7194c63a3b2a/Screenshot+2025-07-07+at+12.41.47%E2%80%AFPM.png</image:loc>
      <image:title>Blog - Top 25 Highest Paying Coaching Niches In 2026 (+ Niche Quiz) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/dc549b12-4286-4ed8-885c-20bbeb1256c5/Screenshot+2025-07-07+at+12.39.32%E2%80%AFPM.png</image:loc>
      <image:title>Blog - Top 25 Highest Paying Coaching Niches In 2026 (+ Niche Quiz) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/79ec3ec6-fc47-4e92-8b97-c4262cdfa40c/Screenshot+2025-07-07+at+12.46.19%E2%80%AFPM.png</image:loc>
      <image:title>Blog - Top 25 Highest Paying Coaching Niches In 2026 (+ Niche Quiz) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/5707e46f-0c1f-4b38-9de3-f06895344763/Screenshot+2025-07-07+at+12.48.12%E2%80%AFPM.png</image:loc>
      <image:title>Blog - Top 25 Highest Paying Coaching Niches In 2026 (+ Niche Quiz) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/dbff049f-95ce-4ef2-a96e-f9b720816e43/Screenshot+2025-07-07+at+12.49.04%E2%80%AFPM.png</image:loc>
      <image:title>Blog - Top 25 Highest Paying Coaching Niches In 2026 (+ Niche Quiz) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1068fcc3-f230-4681-9534-65c83d62eb66/Screenshot+2025-07-07+at+12.49.58%E2%80%AFPM+%281%29.png</image:loc>
      <image:title>Blog - Top 25 Highest Paying Coaching Niches In 2026 (+ Niche Quiz) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/e05dcfe8-2b58-46d4-9f9d-9176855b9cf1/Screenshot+2025-07-07+at+12.51.56%E2%80%AFPM.png</image:loc>
      <image:title>Blog - Top 25 Highest Paying Coaching Niches In 2026 (+ Niche Quiz) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/bc6ab431-9303-4c36-8eea-3ab1fff73822/Screenshot+2025-07-07+at+12.55.07%E2%80%AFPM.png</image:loc>
      <image:title>Blog - Top 25 Highest Paying Coaching Niches In 2026 (+ Niche Quiz) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/69a67eb8-3044-447c-b59c-aff0099aa7b6/Screenshot+2025-07-07+at+12.53.05%E2%80%AFPM.png</image:loc>
      <image:title>Blog - Top 25 Highest Paying Coaching Niches In 2026 (+ Niche Quiz) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476830529-9AVCTXJD95HVZ5X214P5/giphy-3.gif</image:loc>
      <image:title>Blog - Top 25 Highest Paying Coaching Niches In 2026 (+ Niche Quiz) - What I say when a client of mine refuses to niche down.</image:title>
      <image:caption>What I say when a client of mine refuses to niche down.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476832196-FAL1REAE2MCH6RG6SY3Y/giphy-1.gif</image:loc>
      <image:title>Blog - Top 25 Highest Paying Coaching Niches In 2026 (+ Niche Quiz) - Your reaction when people ask how much you charge and you’ve found the perfect niche for you.</image:title>
      <image:caption>Your reaction when people ask how much you charge and you’ve found the perfect niche for you.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476833214-GXLMEBI05W7AIM3QWV8U/giphy-3.gif</image:loc>
      <image:title>Blog - Top 25 Highest Paying Coaching Niches In 2026 (+ Niche Quiz)</image:title>
      <image:caption>That moment when explaining your niche feels like a matter of life and death.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476835338-FG3MKUULW3W1F5GTB9PT/giphy-4.gif</image:loc>
      <image:title>Blog - Top 25 Highest Paying Coaching Niches In 2026 (+ Niche Quiz)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476837995-Z6BRG2KNFQTJFMY6JJHL/giphy.gif</image:loc>
      <image:title>Blog - Top 25 Highest Paying Coaching Niches In 2026 (+ Niche Quiz)</image:title>
      <image:caption>Actual footage of me trying to fit all my passions into one niche when I started my business.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476839225-4POVY6TI10PX94TEAAT7/giphy.gif</image:loc>
      <image:title>Blog - Top 25 Highest Paying Coaching Niches In 2026 (+ Niche Quiz)</image:title>
      <image:caption>My reaction when someone says they’ll come up with a new niche.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476841657-1RVW9IJS8N90TQ36CBUC/giphy-2.gif</image:loc>
      <image:title>Blog - Top 25 Highest Paying Coaching Niches In 2026 (+ Niche Quiz)</image:title>
      <image:caption>This is how most people react when coaches try to explain what they do for clients. The more tangible your niche, the better.</image:caption>
    </image:image>
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      <image:title>Blog - The 10 Best Coaching Websites (Examples And Why They Work) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/afb662c6-86ba-4117-84df-08f78caa5137/Best+Business+Coaching+Website</image:loc>
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      <image:caption>amyporterfield.com</image:caption>
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      <image:caption>deliveringvalue.co</image:caption>
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      <image:title>Blog - The 10 Best Coaching Websites (Examples And Why They Work) - Make it stand out</image:title>
      <image:caption>stancecoaching.com</image:caption>
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      <image:title>Blog - The 10 Best Coaching Websites (Examples And Why They Work) - Make it stand out</image:title>
      <image:caption>troyslevy.com</image:caption>
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      <image:title>Blog - The 10 Best Coaching Websites (Examples And Why They Work) - Make it stand out</image:title>
      <image:caption>happentoyourcareer.com</image:caption>
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    <image:image>
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      <image:title>Blog - The 10 Best Coaching Websites (Examples And Why They Work) - Make it stand out</image:title>
      <image:caption>nicolejardim.com</image:caption>
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      <image:caption>coachingwithkrista.com</image:caption>
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    <image:image>
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      <image:title>Blog - The 10 Best Coaching Websites (Examples And Why They Work) - Make it stand out</image:title>
      <image:caption>physiqonomics.com</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - The 10 Best Coaching Websites (Examples And Why They Work) - Make it stand out</image:title>
      <image:caption>soniawrightmd.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/cb228309-f3c2-4d7b-bedf-4aefee735e54/Screenshot+2025-07-04+at+2.57.52%E2%80%AFPM.png</image:loc>
      <image:title>Blog - The 10 Best Coaching Websites (Examples And Why They Work) - Make it stand out</image:title>
      <image:caption>madisonarnholt.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/8f724cb4-5894-4898-b068-69f2fc121ba8/Screenshot+2025-07-07+at+11.11.19%E2%80%AFAM.png</image:loc>
      <image:title>Blog - The 10 Best Coaching Websites (Examples And Why They Work) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Blog - SEO for Coaches: How I Get Clients Without Social Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/aa1aced3-ace9-428f-9aee-1a75b3a5c0f9/Screenshot+2025-06-17+at+4.09.50%E2%80%AFPM.png</image:loc>
      <image:title>Blog - SEO for Coaches: How I Get Clients Without Social Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/b75e5c1b-acdb-47c7-a049-84dfcb9a5a0a/Screenshot+2025-06-17+at+4.11.48%E2%80%AFPM.png</image:loc>
      <image:title>Blog - SEO for Coaches: How I Get Clients Without Social Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/250d17e1-e03e-479c-92fe-239ae1a6a877/Screenshot+2025-06-18+at+8.46.10%E2%80%AFAM.png</image:loc>
      <image:title>Blog - SEO for Coaches: How I Get Clients Without Social Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/f77f9b05-41ca-40fc-985b-9fe0b884eaee/Screenshot+2025-06-18+at+8.44.31%E2%80%AFAM.png</image:loc>
      <image:title>Blog - SEO for Coaches: How I Get Clients Without Social Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/55dd3435-15ef-408b-805e-646ca39c4e90/Screenshot+2025-06-17+at+3.46.14%E2%80%AFPM.png</image:loc>
      <image:title>Blog - SEO for Coaches: How I Get Clients Without Social Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/8be50926-db69-4305-9687-fcf4f65bf526/Screenshot+2025-06-17+at+3.41.29%E2%80%AFPM.png</image:loc>
      <image:title>Blog - SEO for Coaches: How I Get Clients Without Social Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - SEO for Coaches: How I Get Clients Without Social Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - AI Clone Challenge: 30 Days, 50 Spots, And One Big Lesson - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Blog - AI Clone Challenge: 30 Days, 50 Spots, And One Big Lesson - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - AI Clone Challenge: 30 Days, 50 Spots, And One Big Lesson - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - AI Clone Challenge: 30 Days, 50 Spots, And One Big Lesson - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - AI Clone Challenge: 30 Days, 50 Spots, And One Big Lesson - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - AI Clone Challenge: 30 Days, 50 Spots, And One Big Lesson - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - AI Clone Challenge: 30 Days, 50 Spots, And One Big Lesson - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/fe425079-54ae-4759-bba4-f6d5b52edd1c/Screenshot+2025-05-21+at+9.23.22%E2%80%AFAM.png</image:loc>
      <image:title>Blog - AI Clone Challenge: 30 Days, 50 Spots, And One Big Lesson - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/a33ea20b-9c9e-443b-b61c-fc4f3ba536af/Screenshot+2025-04-07+at+12.26.24%E2%80%AFPM.png</image:loc>
      <image:title>Blog - AI Clone Challenge: 30 Days, 50 Spots, And One Big Lesson - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/b640fbf1-045b-4fff-a0d9-eba00e00ee26/Screenshot+2025-05-21+at+9.39.36%E2%80%AFAM.png</image:loc>
      <image:title>Blog - AI Clone Challenge: 30 Days, 50 Spots, And One Big Lesson - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/fae39ddc-75c2-4c41-b839-aed507374088/Screenshot_2025-05-31_at_11_33_37%E2%80%AFAM.png</image:loc>
      <image:title>Blog - AI Clone Challenge: 30 Days, 50 Spots, And One Big Lesson - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - AI Clone Challenge: 30 Days, 50 Spots, And One Big Lesson - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/8c8520ec-7e35-4ef1-a9ba-839fbf2fbd8d/Screenshot_2025-05-31_at_11_33_50%E2%80%AFAM.png</image:loc>
      <image:title>Blog - AI Clone Challenge: 30 Days, 50 Spots, And One Big Lesson - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - AI Clone Challenge: 30 Days, 50 Spots, And One Big Lesson - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - AI Clone Challenge: 30 Days, 50 Spots, And One Big Lesson - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - AI Clone Challenge: 30 Days, 50 Spots, And One Big Lesson - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - AI Clone Challenge: 30 Days, 50 Spots, And One Big Lesson - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.gregfaxon.com/blog/fostering-teens</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-28</lastmod>
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  <url>
    <loc>https://www.gregfaxon.com/blog/annual-review-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/368b6e73-8fba-4cd8-b831-0fa915c039d1/DSC00745.jpg</image:loc>
      <image:title>Blog - Annual Review 2024: Boulders, Budapest, &amp;amp; Balancing The Books - Make it stand out</image:title>
      <image:caption>I took a trip to Hungary this year with my wife and in-laws</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/2d11bbd5-368a-4798-bb51-1a5269c930e7/Screenshot+2025-01-01+at+2.22.27%E2%80%AFPM.jpg</image:loc>
      <image:title>Blog - Annual Review 2024: Boulders, Budapest, &amp;amp; Balancing The Books - Make it stand out</image:title>
      <image:caption>I grew my YouTube presence this year</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1a9630e3-b86b-4cf3-a783-93ca2a2b729d/Screenshot+2025-01-06+at+4.01.02%E2%80%AFPM.png</image:loc>
      <image:title>Blog - Annual Review 2024: Boulders, Budapest, &amp;amp; Balancing The Books - Make it stand out</image:title>
      <image:caption>The hard work started to pay off about 8 months in with more people mentioning YouTube in their coaching applications</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/6cc1b73d-6f6b-4e45-bd99-74f5df03d6c3/Screenshot+2025-01-01+at+3.03.12%E2%80%AFPM.png</image:loc>
      <image:title>Blog - Annual Review 2024: Boulders, Budapest, &amp;amp; Balancing The Books - Make it stand out</image:title>
      <image:caption>The first version of my website in 2014</image:caption>
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      <image:title>Blog - Annual Review 2024: Boulders, Budapest, &amp;amp; Balancing The Books - Make it stand out</image:title>
      <image:caption>The most recent version of my site before the update</image:caption>
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      <image:title>Blog - Annual Review 2024: Boulders, Budapest, &amp;amp; Balancing The Books - Make it stand out</image:title>
      <image:caption>My website after the update in 2024</image:caption>
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      <image:title>Blog - Annual Review 2024: Boulders, Budapest, &amp;amp; Balancing The Books</image:title>
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      <image:title>Blog - Annual Review 2024: Boulders, Budapest, &amp;amp; Balancing The Books</image:title>
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      <image:title>Blog - Annual Review 2024: Boulders, Budapest, &amp;amp; Balancing The Books</image:title>
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      <image:title>Blog - Annual Review 2024: Boulders, Budapest, &amp;amp; Balancing The Books</image:title>
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      <image:title>Blog - Annual Review 2024: Boulders, Budapest, &amp;amp; Balancing The Books</image:title>
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      <image:title>Blog - Annual Review 2024: Boulders, Budapest, &amp;amp; Balancing The Books</image:title>
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      <image:title>Blog - Annual Review 2024: Boulders, Budapest, &amp;amp; Balancing The Books</image:title>
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      <image:title>Blog - Annual Review 2024: Boulders, Budapest, &amp;amp; Balancing The Books</image:title>
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      <image:title>Blog - Annual Review 2024: Boulders, Budapest, &amp;amp; Balancing The Books - Make it stand out</image:title>
      <image:caption>Messin’ around at Cold Hollow Sculpture Park</image:caption>
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      <image:title>Blog - Annual Review 2024: Boulders, Budapest, &amp;amp; Balancing The Books - Make it stand out</image:title>
      <image:caption>Lots of walks with Emma and Cricket, our 3 legged pitbull</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/3e9b6151-6e42-48c9-8201-4f215b01bc7c/IMG_9683.JPG</image:loc>
      <image:title>Blog - Annual Review 2024: Boulders, Budapest, &amp;amp; Balancing The Books - Make it stand out</image:title>
      <image:caption>I got first place in an outdoor bouldering competition</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/ef60bec6-d0c3-4665-9cc3-efba0fb65f58/IMG_9147.jpeg</image:loc>
      <image:title>Blog - Annual Review 2024: Boulders, Budapest, &amp;amp; Balancing The Books - Make it stand out</image:title>
      <image:caption>Driving back from a winter cold plunge with my two oldest guy friends, one of whom moved to Vermont this year</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/0b419f96-5f4b-471f-b5e0-7b092e9488b9/IMG_8707.JPG</image:loc>
      <image:title>Blog - Annual Review 2024: Boulders, Budapest, &amp;amp; Balancing The Books - Make it stand out</image:title>
      <image:caption>I did a ton of snowboarding including some backcountry + a trip to Utah</image:caption>
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      <image:title>Blog - Annual Review 2024: Boulders, Budapest, &amp;amp; Balancing The Books</image:title>
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      <image:title>Blog - Annual Review 2024: Boulders, Budapest, &amp;amp; Balancing The Books</image:title>
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      <image:title>Blog - Annual Review 2024: Boulders, Budapest, &amp;amp; Balancing The Books</image:title>
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      <image:title>Blog - Annual Review 2024: Boulders, Budapest, &amp;amp; Balancing The Books</image:title>
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      <image:title>Blog - Annual Review 2024: Boulders, Budapest, &amp;amp; Balancing The Books</image:title>
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      <image:title>Blog - Annual Review 2024: Boulders, Budapest, &amp;amp; Balancing The Books - Make it stand out</image:title>
      <image:caption>Before</image:caption>
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      <image:title>Blog - Annual Review 2024: Boulders, Budapest, &amp;amp; Balancing The Books - Make it stand out</image:title>
      <image:caption>After</image:caption>
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      <image:title>Blog - Annual Review 2024: Boulders, Budapest, &amp;amp; Balancing The Books - Make it stand out</image:title>
      <image:caption>We hosted family for Thanksgiving and Christmas</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/ca62df18-5b79-4e81-b922-8c57dd045cde/IMG_1347.jpeg</image:loc>
      <image:title>Blog - Annual Review 2024: Boulders, Budapest, &amp;amp; Balancing The Books - Make it stand out</image:title>
      <image:caption>Went to Cape Cod to see my parents and took weekend trips with each of them this year</image:caption>
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      <image:title>Blog - Annual Review 2024: Boulders, Budapest, &amp;amp; Balancing The Books - Make it stand out</image:title>
      <image:caption>Jelly fish at the Toronto aquarium</image:caption>
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      <image:title>Blog - Annual Review 2024: Boulders, Budapest, &amp;amp; Balancing The Books - Make it stand out</image:title>
      <image:caption>“The Shark Tunnel”</image:caption>
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      <image:title>Blog - Annual Review 2024: Boulders, Budapest, &amp;amp; Balancing The Books - Make it stand out</image:title>
      <image:caption>Sunset from our porch in Puerto Rico</image:caption>
    </image:image>
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      <image:title>Blog - Annual Review 2024: Boulders, Budapest, &amp;amp; Balancing The Books - Make it stand out</image:title>
      <image:caption>Exploring Old San Juan</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/e1be0b32-fe84-4a9a-8fb4-69591097996f/IMG_1109.jpeg</image:loc>
      <image:title>Blog - Annual Review 2024: Boulders, Budapest, &amp;amp; Balancing The Books - Make it stand out</image:title>
      <image:caption>Emma likes sunshine</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1736012116871-HMRFHUSDT2OUXINV90OZ/IMG_1813.jpeg</image:loc>
      <image:title>Blog - Annual Review 2024: Boulders, Budapest, &amp;amp; Balancing The Books</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1736012422766-RA5SPW8UCIYS8Y0BVYQR/IMG_1701.jpg</image:loc>
      <image:title>Blog - Annual Review 2024: Boulders, Budapest, &amp;amp; Balancing The Books</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1736012134321-HYCZNDIESJY0P2WFODSW/DSC00647.JPG</image:loc>
      <image:title>Blog - Annual Review 2024: Boulders, Budapest, &amp;amp; Balancing The Books</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1736012316688-X9NNM16ZUFYSMETNJKM6/DSC00710.JPG</image:loc>
      <image:title>Blog - Annual Review 2024: Boulders, Budapest, &amp;amp; Balancing The Books</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1736012328313-WVBO4Y46GNMQA1CCN5JY/IMG_9821.jpg</image:loc>
      <image:title>Blog - Annual Review 2024: Boulders, Budapest, &amp;amp; Balancing The Books</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1736012134250-LQUBIZI5D6JWK8JKDYB8/DSC00628.JPG</image:loc>
      <image:title>Blog - Annual Review 2024: Boulders, Budapest, &amp;amp; Balancing The Books</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1736012126152-Q6H7MB1RF9OR3Z7C7YIJ/DSC00622.JPG</image:loc>
      <image:title>Blog - Annual Review 2024: Boulders, Budapest, &amp;amp; Balancing The Books</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1736012135982-HH1IS56U4UXHRFXBQ5X9/DSC00625.JPG</image:loc>
      <image:title>Blog - Annual Review 2024: Boulders, Budapest, &amp;amp; Balancing The Books</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/135998b8-8fb7-4a18-9e47-09ef62225f3f/Screenshot+2025-01-06+at+4.03.41%E2%80%AFPM.png</image:loc>
      <image:title>Blog - Annual Review 2024: Boulders, Budapest, &amp;amp; Balancing The Books - Make it stand out</image:title>
      <image:caption>Coaching applications for 2024</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregfaxon.com/blog/how-to-manage-your-business-finances</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-02</lastmod>
  </url>
  <url>
    <loc>https://www.gregfaxon.com/blog/21-ways-to-get-coaching-clients</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-23</lastmod>
  </url>
  <url>
    <loc>https://www.gregfaxon.com/blog/100m-leads-summary</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/4812c9b2-61ad-4bee-8dd3-4b708db0c5f3/Screenshot+2024-09-02+at+9.43.48%E2%80%AFAM.png</image:loc>
      <image:title>Blog - $100M Leads by Alex Hormozi (Summary) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/28ed41b4-9aa7-4539-9b23-28d0e17449f2/196239284.jpg</image:loc>
      <image:title>Blog - $100M Leads by Alex Hormozi (Summary) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregfaxon.com/blog/how-to-attract-the-right-coaching-clients</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-02</lastmod>
  </url>
  <url>
    <loc>https://www.gregfaxon.com/blog/lost-motivation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/ca12de77-7bdd-4be5-9be7-80b13f703389/Emotional-cycle-800x600-1.jpg</image:loc>
      <image:title>Blog - I Lost Motivation For My Business. - Make it stand out</image:title>
      <image:caption>The Emotional Cycle of Change, a framework by Don Kelley and Daryl Conner</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregfaxon.com/blog/aashi-arora</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/8d1bacd4-b45c-45cf-9c02-58e226251d6f/Win+Share+09-08-22.jpg</image:loc>
      <image:title>Blog - Case Study: Aashi Went From Revenue Rollercoaster To Predictable Income - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/492ac4e8-e342-451b-90a8-c149e5077737/Win+Share+12-20-22.jpg</image:loc>
      <image:title>Blog - Case Study: Aashi Went From Revenue Rollercoaster To Predictable Income - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/2fc1c814-3546-4517-97fb-e71d4e6df9ec/Win+Share+12-21-22.jpg</image:loc>
      <image:title>Blog - Case Study: Aashi Went From Revenue Rollercoaster To Predictable Income - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregfaxon.com/blog/ryan-roi-interview</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-02</lastmod>
  </url>
  <url>
    <loc>https://www.gregfaxon.com/blog/pam-howard</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/4181e4bf-a36b-4a9d-98cf-6f4b83b67cf9/Win+Share+07-22-22.jpg</image:loc>
      <image:title>Blog - Case Study: Pam Got 14 Clients for Her New Group Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/643b10f0-72a7-4193-93af-87880b406290/Win+Share+07-13-22.jpg</image:loc>
      <image:title>Blog - Case Study: Pam Got 14 Clients for Her New Group Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregfaxon.com/blog/overcome-imposter-syndrome</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-02</lastmod>
  </url>
  <url>
    <loc>https://www.gregfaxon.com/blog/profit-first</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/9e780e45-cd1c-4c1b-8268-29e5deb429d8/Screenshot+2024-06-13+at+11.07.51%E2%80%AFAM.png</image:loc>
      <image:title>Blog - Profit First by Mike Michalowicz (PDF Cheat Sheet) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/90021e5b-f5e1-4505-ad15-1ea347921971/30780674.jpg</image:loc>
      <image:title>Blog - Profit First by Mike Michalowicz (PDF Cheat Sheet) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/d6e145da-25db-4f3d-bfad-8e304faa94aa/Screenshot+2024-06-13+at+10.51.08%E2%80%AFAM.png</image:loc>
      <image:title>Blog - Profit First by Mike Michalowicz (PDF Cheat Sheet) - Make it stand out</image:title>
      <image:caption>The Profit First method involves opening 5 separate bank accounts and transferring your revenue to each, twice a month, based on the target allocation percentages (TAPs) above. I use two accounts + budgeting software instead.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregfaxon.com/blog/life-coach-pyramid-scheme</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711478020887-O9N43GYDWUFVCRZEOLDN/life%2Bcoach%2Bdog%2Bon%2Bbeach</image:loc>
      <image:title>Blog - Life Coaching: Pyramid Scheme Or Profitable Business?</image:title>
      <image:caption>How people imagine life coaching as a career</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711478024214-SL33O3I2ORHICPKSKNUZ/giphy-2.gif</image:loc>
      <image:title>Blog - Life Coaching: Pyramid Scheme Or Profitable Business?</image:title>
      <image:caption>My reaction when I try to explain what I do and someone asks, “What type of sport do you coach?”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711478026251-LQVNDQWOOCS9M4XI1M6H/get%2Brich%2Bquick%2Bcoaching</image:loc>
      <image:title>Blog - Life Coaching: Pyramid Scheme Or Profitable Business?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711478029245-HWWYRWIRUJCVIBCOJA6L/Obama%2Bgetting%2Bclients%2Btakes%2Bwork</image:loc>
      <image:title>Blog - Life Coaching: Pyramid Scheme Or Profitable Business?</image:title>
      <image:caption>Getting clients isn’t always easy, but it’s a skill that you can learn.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711478035302-PY5L645OURNVJ4QMKAZ3/life%2Bcoach%2Bpyramid%2Bscheme</image:loc>
      <image:title>Blog - Life Coaching: Pyramid Scheme Or Profitable Business?</image:title>
      <image:caption>Life coaching isn’t a pyramid scheme because the majority of people who invest in it aren’t other coaches.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711478036742-8296BS8FHXWOTI43W9N6/lazy%2Blife%2Bcoach</image:loc>
      <image:title>Blog - Life Coaching: Pyramid Scheme Or Profitable Business?</image:title>
      <image:caption>Don’t start a life coaching business and then complain when it’s time to market yourself.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregfaxon.com/blog/how-to-write-a-case-study</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/69121af2-cfb6-4d4d-b4d6-b1a4f7f1d6b1/Screenshot+2024-06-06+at+12.32.16%E2%80%AFPM.png</image:loc>
      <image:title>Blog - How To Write A Case Study That Converts - Make it stand out</image:title>
      <image:caption>A lot of my ideal clients have heard of zen habits, so I get credibility by association.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/4904a148-0cb4-482d-afad-3b55e7002aef/Screenshot+2024-06-07+at+10.46.20%E2%80%AFAM.png</image:loc>
      <image:title>Blog - How To Write A Case Study That Converts - Make it stand out</image:title>
      <image:caption>I use a software called VideoAsk to ask these questions without taking up time on a call. Here’s an example (it’s in preview mode so you can go through it without anything being submitted).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/7cc5b082-2e5a-48fd-a0f5-10c8b301c18a/Screenshot+2024-06-07+at+10.53.17%E2%80%AFAM.png</image:loc>
      <image:title>Blog - How To Write A Case Study That Converts - Make it stand out</image:title>
      <image:caption>Using iMovie to tighten up the case study. You can train your assistant to do this or you can send it to a video editor if you don't want to do it yourself.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/2476903f-3712-4921-b928-ebbdb50e067b/Screenshot+2024-06-07+at+11.23.13%E2%80%AFAM.png</image:loc>
      <image:title>Blog - How To Write A Case Study That Converts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/e0536ff8-f3a4-4149-a732-46eeba9255bb/Screenshot+2024-06-10+at+3.23.43%E2%80%AFPM.png</image:loc>
      <image:title>Blog - How To Write A Case Study That Converts - Make it stand out</image:title>
      <image:caption>Save any wins that your clients send you over the course of the engagement so that you can use them in the final case study. I included this screenshot in Andrew’s case study.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/fc38a98d-0fea-4df1-9159-e22aa27945b3/Screenshot+2024-06-07+at+11.53.49%E2%80%AFAM.png</image:loc>
      <image:title>Blog - How To Write A Case Study That Converts - Make it stand out</image:title>
      <image:caption>Here’s an example of a finished case study</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/5a6f333d-a86a-443b-8bd9-10ae050ff8d1/Screenshot+2024-06-07+at+11.57.12%E2%80%AFAM.png</image:loc>
      <image:title>Blog - How To Write A Case Study That Converts - Make it stand out</image:title>
      <image:caption>When you create multiple case studies, you can link to them all on one page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/762385f3-2794-49b5-b5c2-d7696922b5dd/Screenshot+2024-06-07+at+12.01.07%E2%80%AFPM.png</image:loc>
      <image:title>Blog - How To Write A Case Study That Converts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/88965c0c-91c4-46ed-9c60-a84b32b6da3d/Screenshot+2024-06-07+at+12.02.23%E2%80%AFPM.jpg</image:loc>
      <image:title>Blog - How To Write A Case Study That Converts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/c86c2137-f2f4-4503-b8dc-8f44f29611dd/Screenshot+2024-06-06+at+12.52.52%E2%80%AFPM.png</image:loc>
      <image:title>Blog - How To Write A Case Study That Converts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/01488e8c-815a-4f2d-9fa5-257c41426103/BG%2BEF.png</image:loc>
      <image:title>Blog - How To Write A Case Study That Converts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregfaxon.com/blog/tom-killen</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/441566f8-bdb1-4d4a-8c5e-43dd9586768c/Screenshot+2024-05-22+at+4.32.53%E2%80%AFPM.png</image:loc>
      <image:title>Blog - Case Study: Tom Narrowed His Niche And Grew His Revenue By 155% - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregfaxon.com/blog/lessons</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-02</lastmod>
  </url>
  <url>
    <loc>https://www.gregfaxon.com/blog/valerie-franco</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-24</lastmod>
  </url>
  <url>
    <loc>https://www.gregfaxon.com/blog/procrastination</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-02</lastmod>
  </url>
  <url>
    <loc>https://www.gregfaxon.com/blog/100m-offers-summary</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/20042de8-bdcb-4317-8f30-7188a34d0f55/Screenshot+2024-05-09+at+10.48.44%E2%80%AFAM.png</image:loc>
      <image:title>Blog - $100M Offers by Alex  Hormozi (Summary) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/8f9b9440-76f0-4606-a4a5-126dd62c7210/58612786.jpg</image:loc>
      <image:title>Blog - $100M Offers by Alex  Hormozi (Summary) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/77058c6f-5fc3-45ec-bd38-02549861a5da/virtuous+cycle+of+price</image:loc>
      <image:title>Blog - $100M Offers by Alex  Hormozi (Summary) - Make it stand out</image:title>
      <image:caption>The more you charge, the better results you can help your clients get (credit: $100M Offers)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/0c51c1a5-5bab-4224-ab48-1b2c58cfd676/63e34b3c156dab2e8063eb44_Screenshot+2023-02-02+at+15.55.11.png</image:loc>
      <image:title>Blog - $100M Offers by Alex  Hormozi (Summary) - Make it stand out</image:title>
      <image:caption>Value equation: This is what made Hormozi blow up (credit: $100M Offers)</image:caption>
    </image:image>
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  <url>
    <loc>https://www.gregfaxon.com/blog/coaching-packages</loc>
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    <lastmod>2025-06-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/0dd45802-1b3c-4cfb-908d-71818f7f6f36/Screenshot+2024-04-29+at+11.21.56%E2%80%AFAM.png</image:loc>
      <image:title>Blog - How to Create a $5,000+ Coaching Package (3 Steps) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/35b22636-af4b-4da9-adcf-a9c8d0dc14fc/Module+3_+Raising+Your+Rates.png</image:loc>
      <image:title>Blog - How to Create a $5,000+ Coaching Package (3 Steps) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/6f3ebb64-4a90-4b59-96ff-dd79955363b7/Step+1%3A+Clarify+Your+Promise</image:loc>
      <image:title>Blog - How to Create a $5,000+ Coaching Package (3 Steps) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/a56bbe79-94f9-44a7-9d53-bb9d8c7bc15a/Step+2%3A+Create+Your+Package</image:loc>
      <image:title>Blog - How to Create a $5,000+ Coaching Package (3 Steps) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477592011-R8JU0440N6ZO5GRPHIDB/_COACHING%2BMODELS%2BCOMPARED%2B%25282%2529.jpg</image:loc>
      <image:title>Blog - How to Create a $5,000+ Coaching Package (3 Steps) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/03af9063-9437-433c-a527-febf25690e3c/Step+3%3A+Choose+Your+Price</image:loc>
      <image:title>Blog - How to Create a $5,000+ Coaching Package (3 Steps) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.gregfaxon.com/blog/20k-coach</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-02</lastmod>
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  <url>
    <loc>https://www.gregfaxon.com/blog/slow-months</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/2301eef2-1341-4e35-b540-c68c00d3e269/Screenshot+2024-04-29+at+3.47.04%E2%80%AFPM.png</image:loc>
      <image:title>Blog - How to Use Slow Business Months to Your Advantage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregfaxon.com/blog/best-business-models</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-19</lastmod>
  </url>
  <url>
    <loc>https://www.gregfaxon.com/blog/how-to-charge-more</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/db40e6cf-bc4f-4fdf-8f9f-757d23c04f11/150051834_5071666022908443_1720992042290596409_o-1200-x-1200.jpg</image:loc>
      <image:title>Blog - How To Charge 10x More Than Your Competitors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1e03f9dc-edf9-41fe-b6c5-a4383eafb800/IMG_9098.JPG</image:loc>
      <image:title>Blog - How To Charge 10x More Than Your Competitors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.gregfaxon.com/blog/quit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-02</lastmod>
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  <url>
    <loc>https://www.gregfaxon.com/blog/expectations</loc>
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    <priority>0.5</priority>
    <lastmod>2025-01-02</lastmod>
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  <url>
    <loc>https://www.gregfaxon.com/blog/nikki-groom</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-17</lastmod>
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  <url>
    <loc>https://www.gregfaxon.com/blog/self-discipline</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-03</lastmod>
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  <url>
    <loc>https://www.gregfaxon.com/blog/how-to-meditate-consistently</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-02</lastmod>
  </url>
  <url>
    <loc>https://www.gregfaxon.com/blog/how-to-quit-social-media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476193341-B2H4XTONGVG02A7JBWIA/Screen%252BShot%252B2017-08-04%252Bat%252B10.55.40%252BAM.png</image:loc>
      <image:title>Blog - How To Quit Social Media As An Entrepreneur (My Experience) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476194383-LV0YVIXH0GMUB8X02WFO/adco1-articleLarge%2Bcopy.png</image:loc>
      <image:title>Blog - How To Quit Social Media As An Entrepreneur (My Experience) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476195395-N4KNJ6G0XG7P5D2SCSO5/PIQesdRC.jpg</image:loc>
      <image:title>Blog - How To Quit Social Media As An Entrepreneur (My Experience) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476196272-5RU6HGKJ6QRPPUZKXG10/Screenshot%2B2024-02-08%2Bat%2B11.06.42%25E2%2580%25AFAM.png</image:loc>
      <image:title>Blog - How To Quit Social Media As An Entrepreneur (My Experience) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476197284-OBHA6QBT5B21K56G969U/Screenshot%2B2024-02-12%2Bat%2B9.49.36%25E2%2580%25AFAM.png</image:loc>
      <image:title>Blog - How To Quit Social Media As An Entrepreneur (My Experience) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476198215-I1B8W20VGLJ8ABU5H4F2/Screenshot%2B2024-02-07%2Bat%2B8.41.41%25E2%2580%25AFAM.png</image:loc>
      <image:title>Blog - How To Quit Social Media As An Entrepreneur (My Experience) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregfaxon.com/blog/contentment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476205821-02IC5DN6TXTHWN6I32WY/Image%2B1%2B%2528Discontent%2529%2B%25285%2529.png</image:loc>
      <image:title>Blog - How To Be Content Without Losing Your Ambition - Make it stand out</image:title>
      <image:caption>When you have less than you need, you’re not content</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476206831-7K6Y1H1006I56Z4R4NV5/Image%2B1%2B%2528Discontent%2529%2B%25284%2529.png</image:loc>
      <image:title>Blog - How To Be Content Without Losing Your Ambition - Make it stand out</image:title>
      <image:caption>Option 1: Having more to become content</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476207878-4923017G51THITGAPBAT/Image%2B1%2B%2528Discontent%2529%2B%25286%2529.png</image:loc>
      <image:title>Blog - How To Be Content Without Losing Your Ambition - Make it stand out</image:title>
      <image:caption>Option 2: Needing less to become content</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476208847-1BR48C3VGTJMHR6GMCP9/Image%2B1%2B%2528Discontent%2529%2B%25287%2529.png</image:loc>
      <image:title>Blog - How To Be Content Without Losing Your Ambition - Make it stand out</image:title>
      <image:caption>Option 3: Needing less while wanting more</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476209899-KEVVOLFXEQCVMK5T4I7P/Image%2B2%2B%2528Need%2Bless%2529%2B%2528Copy%2529%2B%25283%2529.png</image:loc>
      <image:title>Blog - How To Be Content Without Losing Your Ambition - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476211850-46NNP0DZ3FRZFNE8FCZ2/Need%2BLess%2BGraphics%2B1-6%2B%25289%2529.png</image:loc>
      <image:title>Blog - How To Be Content Without Losing Your Ambition - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476212836-0QC7GCFR0OPX6HC32BCN/Need%2BLess%2BGraphics%2B1-6%2B%25282%2529.png</image:loc>
      <image:title>Blog - How To Be Content Without Losing Your Ambition - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476213902-VLBD0Y0294R38F7WRNU4/Image%2B2%2B%2528Need%2Bless%2529%2B%2528Copy%2529%2B%25281%2529.png</image:loc>
      <image:title>Blog - How To Be Content Without Losing Your Ambition - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.gregfaxon.com/blog/never-settle</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-03</lastmod>
  </url>
  <url>
    <loc>https://www.gregfaxon.com/blog/tamara-interview</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-02</lastmod>
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  <url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476234973-5XIPCY3P901HWC0CFHLA/BB5EA1E9-9EC2-4E4A-874F-CFBE23AB15EA_1_201_a.jpg</image:loc>
      <image:title>Blog - Annual Review 2023: Taco Tuesday, Texas BBQ, and A Big Slice Of Humble Pie - Make it stand out</image:title>
      <image:caption>Entrepreneurship is sort of like standing in an ice cold pond. Above the water, everything looks great. Underneath, I’m freezing my balls off and just want to go home.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476237030-ZEAN2BXVLX281TV1L20E/image000000.jpg</image:loc>
      <image:title>Blog - Annual Review 2023: Taco Tuesday, Texas BBQ, and A Big Slice Of Humble Pie - Make it stand out</image:title>
      <image:caption>Taco Tuesday with the Vermont crew</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476239112-C6TIEHPZJQZCLTL500YF/IMG_5105_jpg.jpeg</image:loc>
      <image:title>Blog - Annual Review 2023: Taco Tuesday, Texas BBQ, and A Big Slice Of Humble Pie - Make it stand out</image:title>
      <image:caption>Meeting up with Mark in Montreal</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476325854-1R6RGLLEABG82V18VQ85/DSC00034.JPG</image:loc>
      <image:title>Blog - Annual Review 2023: Taco Tuesday, Texas BBQ, and A Big Slice Of Humble Pie</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476327738-WI3ZF6PU3HQ54FTZ5N6Y/DSC00033.JPG</image:loc>
      <image:title>Blog - Annual Review 2023: Taco Tuesday, Texas BBQ, and A Big Slice Of Humble Pie</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476329647-X4341O698THCVCGNSKA5/IMG_0709.jpeg</image:loc>
      <image:title>Blog - Annual Review 2023: Taco Tuesday, Texas BBQ, and A Big Slice Of Humble Pie</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476386927-04EZQUJBVF6HTBO9LR4W/IMG_0731.jpeg</image:loc>
      <image:title>Blog - Annual Review 2023: Taco Tuesday, Texas BBQ, and A Big Slice Of Humble Pie</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476445035-IP27SO2RT03GO355VI2T/DSC00023.JPG</image:loc>
      <image:title>Blog - Annual Review 2023: Taco Tuesday, Texas BBQ, and A Big Slice Of Humble Pie</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476505420-OY5IV1M60AIP7GJYVCM2/DSC00025.JPG</image:loc>
      <image:title>Blog - Annual Review 2023: Taco Tuesday, Texas BBQ, and A Big Slice Of Humble Pie</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476241629-KFACQP00T5EUD81BYTWC/IMG_4320.jpg</image:loc>
      <image:title>Blog - Annual Review 2023: Taco Tuesday, Texas BBQ, and A Big Slice Of Humble Pie - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476243809-GVPG8AKYQ63EYN2ISYL5/IMG_4334.jpeg</image:loc>
      <image:title>Blog - Annual Review 2023: Taco Tuesday, Texas BBQ, and A Big Slice Of Humble Pie - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476245767-Z0GDDD05KH4HQX4YJ8YR/IMG_7710.jpg</image:loc>
      <image:title>Blog - Annual Review 2023: Taco Tuesday, Texas BBQ, and A Big Slice Of Humble Pie - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476248815-M496EILWK1CURARXVYQE/Screen%2BShot%2B2023-12-28%2Bat%2B3.09.52%2BPM.png</image:loc>
      <image:title>Blog - Annual Review 2023: Taco Tuesday, Texas BBQ, and A Big Slice Of Humble Pie - Make it stand out</image:title>
      <image:caption>The Weeks That Work member’s area</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476250961-ZR0JQICLZLGPPEX38SHF/IMG_0400.jpg</image:loc>
      <image:title>Blog - Annual Review 2023: Taco Tuesday, Texas BBQ, and A Big Slice Of Humble Pie - Make it stand out</image:title>
      <image:caption>Popping out to see the solar eclipse in Austin</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476251977-9M7R8LNF5VJ8HWBU8RBC/IMG_1286.jpg</image:loc>
      <image:title>Blog - Annual Review 2023: Taco Tuesday, Texas BBQ, and A Big Slice Of Humble Pie - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476254869-BM8HAPLROFF0LWMR4E1J/Screen%2BShot%2B2023-12-28%2Bat%2B4.06.07%2BPM.png</image:loc>
      <image:title>Blog - Annual Review 2023: Taco Tuesday, Texas BBQ, and A Big Slice Of Humble Pie - Make it stand out</image:title>
      <image:caption>People wait for hours to eat at Franklin BBQ in Austin</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476566986-MYH95MYAUTBSYHGD5O55/71851281027__5B875A46-01DB-4BCD-A351-AB6CD30F080D.jpeg</image:loc>
      <image:title>Blog - Annual Review 2023: Taco Tuesday, Texas BBQ, and A Big Slice Of Humble Pie</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476569563-ETVOGUWJK4UOSOO89QC9/IMG_5589.jpeg</image:loc>
      <image:title>Blog - Annual Review 2023: Taco Tuesday, Texas BBQ, and A Big Slice Of Humble Pie</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476257053-KO6KGZAPAXVDGILIPXE0/8auh3p.jpg</image:loc>
      <image:title>Blog - Annual Review 2023: Taco Tuesday, Texas BBQ, and A Big Slice Of Humble Pie - Make it stand out</image:title>
      <image:caption>Full Client Roster was a great idea on paper, but it was harder to pull off than I thought</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476258858-B6E80Q07A8JN3FNFKL16/image.jpg</image:loc>
      <image:title>Blog - Annual Review 2023: Taco Tuesday, Texas BBQ, and A Big Slice Of Humble Pie - Make it stand out</image:title>
      <image:caption>Email from an early Full Client Roster participant</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476259849-U3CX658URZZLG3LTMMHP/Screen%2BShot%2B2023-12-30%2Bat%2B12.07.26%2BPM.png</image:loc>
      <image:title>Blog - Annual Review 2023: Taco Tuesday, Texas BBQ, and A Big Slice Of Humble Pie - Make it stand out</image:title>
      <image:caption>Email from Jason, a Full Client Roster participant that’s continued working with me 1-1</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476260885-VO1YPPBW3K1MV3WETDLR/download.jpg</image:loc>
      <image:title>Blog - Annual Review 2023: Taco Tuesday, Texas BBQ, and A Big Slice Of Humble Pie - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476261989-WE7F6WDNRR4IV1VNK3WM/IMG_8686.jpg</image:loc>
      <image:title>Blog - Annual Review 2023: Taco Tuesday, Texas BBQ, and A Big Slice Of Humble Pie - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476263996-D3HOZMKX8I05LQNALNHF/Screen%2BShot%2B2023-12-30%2Bat%2B12.32.45%2BPM.png</image:loc>
      <image:title>Blog - Annual Review 2023: Taco Tuesday, Texas BBQ, and A Big Slice Of Humble Pie - Make it stand out</image:title>
      <image:caption>I experimented with a “Pay What You Want” offer for my birthday</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476264861-3DJSHV5ZW28BQP7CQCT2/IMG_9788-1.jpg</image:loc>
      <image:title>Blog - Annual Review 2023: Taco Tuesday, Texas BBQ, and A Big Slice Of Humble Pie - Make it stand out</image:title>
      <image:caption>Emma and I fostered a teen this year (heart for confidentiality)</image:caption>
    </image:image>
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  <url>
    <loc>https://www.gregfaxon.com/blog/let-go</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-02</lastmod>
  </url>
  <url>
    <loc>https://www.gregfaxon.com/blog/megan-fraser</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711476750672-NIANMUF8L957LUXZXE7G/IMG_7065.jpg</image:loc>
      <image:title>Blog - Case Study: Megan Figured Out What Her Best Clients Had In Common - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregfaxon.com/blog/coaching-contract</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477047826-LR9I6HOGKTEFCMVY8MVM/coaching%2Bcontract</image:loc>
      <image:title>Blog - Steal This Coaching Contract (Free Google Doc Template) - Make it stand out</image:title>
      <image:caption>A good coaching contract prevents future headaches</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/04095b19-6908-4f9f-8d56-9f1e1ae55da5/coaching%2Bcontract%2Bexample.png</image:loc>
      <image:title>Blog - Steal This Coaching Contract (Free Google Doc Template) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregfaxon.com/blog/money-rules</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477165885-0129NZB7FOZGXZU177MQ/undraw_Online_payments_re_y8f2%2B%25281%2529%2B%25281%2529.png</image:loc>
      <image:title>Blog - My 10 Money Rules: How I Save, Spend, And Invest Every Dollar I Earn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregfaxon.com/blog/habits-to-track</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477226702-IAH9TUVBSW4LRBPOSZCH/image-asset.gif</image:loc>
      <image:title>Blog - The 10 Best Habits To Track Daily, According To Science (+ Free Habit Tracker) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477228910-BUT3CN9NLQ1Y9ZU5GLSP/undraw_biking_kc4f.png</image:loc>
      <image:title>Blog - The 10 Best Habits To Track Daily, According To Science (+ Free Habit Tracker) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477285208-DZ2JSK82CPY9WHWVQN5W/undraw_Eating_together_re_ux62.png</image:loc>
      <image:title>Blog - The 10 Best Habits To Track Daily, According To Science (+ Free Habit Tracker) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477345057-WENKCU1ZPV1B81TZZ3VX/undraw_mornings_re_cofi.png</image:loc>
      <image:title>Blog - The 10 Best Habits To Track Daily, According To Science (+ Free Habit Tracker) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477370422-1SV1X7IL0W5EME8JS0BD/undraw_Meditation_re_gll0.png</image:loc>
      <image:title>Blog - The 10 Best Habits To Track Daily, According To Science (+ Free Habit Tracker) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477371191-8UFMYQL35FKZM8IHLEOX/undraw_Checklist__re_2w7v.png</image:loc>
      <image:title>Blog - The 10 Best Habits To Track Daily, According To Science (+ Free Habit Tracker) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477372098-2297ZQ33DC6GXZM6GN68/undraw_Finance_re_gnv2.png</image:loc>
      <image:title>Blog - The 10 Best Habits To Track Daily, According To Science (+ Free Habit Tracker) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477372966-9HYBXTLXBMAUUYSJYKEW/undraw_Exams_re_4ios.png</image:loc>
      <image:title>Blog - The 10 Best Habits To Track Daily, According To Science (+ Free Habit Tracker) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477373829-BBUQCHNM3W3IR3WYEQ91/undraw_Chatting_re_j55r.png</image:loc>
      <image:title>Blog - The 10 Best Habits To Track Daily, According To Science (+ Free Habit Tracker) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477374768-XU5R2IX8UZ2UN13SN5DA/undraw_Love_re_mwbq.png</image:loc>
      <image:title>Blog - The 10 Best Habits To Track Daily, According To Science (+ Free Habit Tracker) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477375700-AM5IB78X3AUKL2L2AWAK/undraw_play_time_7k7b.png</image:loc>
      <image:title>Blog - The 10 Best Habits To Track Daily, According To Science (+ Free Habit Tracker) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477376579-6PMHJGUV19EWNO6KH733/Habit%2BTracker%2BPDF.jpg</image:loc>
      <image:title>Blog - The 10 Best Habits To Track Daily, According To Science (+ Free Habit Tracker) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregfaxon.com/blog/high-intention-low-attachment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477396789-QFDYZPFVOIQUCK5FL7JR/giphy-8.gif</image:loc>
      <image:title>Blog - High Intention Low Attachment: How to Achieve Your Goals With More Ease - Make it stand out</image:title>
      <image:caption>What a rush!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477397956-VIWLIMZK9VCCPHRZDUJE/Screen%2BShot%2B2023-04-06%2Bat%2B2.34.20%2BPM.png</image:loc>
      <image:title>Blog - High Intention Low Attachment: How to Achieve Your Goals With More Ease - Make it stand out</image:title>
      <image:caption>Four quadrants based on your level of intention + attachment</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477402366-F8WU7Z7SPO7LEIX6N8QA/Snapshot-1.png</image:loc>
      <image:title>Blog - High Intention Low Attachment: How to Achieve Your Goals With More Ease - Make it stand out</image:title>
      <image:caption>My handwriting is bad</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477403238-35WMPAN8K58OVJ9TVQT8/Screen%2BShot%2B2023-04-06%2Bat%2B4.24.50%2BPM.png</image:loc>
      <image:title>Blog - High Intention Low Attachment: How to Achieve Your Goals With More Ease - Make it stand out</image:title>
      <image:caption>The Intention Cycle</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregfaxon.com/blog/andrew-capland</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477408983-V6W6V5VPCXFDNZ9GM6Z8/Screen%2BShot%2B2023-02-24%2Bat%2B9.12.56%2BAM.png</image:loc>
      <image:title>Blog - Case Study: Andrew Doubled His Old Tech Salary Working For Himself - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregfaxon.com/blog/coaching-call-prep</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-02</lastmod>
  </url>
  <url>
    <loc>https://www.gregfaxon.com/blog/the-performance-paradox</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-02</lastmod>
  </url>
  <url>
    <loc>https://www.gregfaxon.com/blog/annual-review-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477418795-JBNCAJB9E6ROHZPW6UPB/Screen%2BShot%2B2022-12-29%2Bat%2B2.33.13%2BPM.png</image:loc>
      <image:title>Blog - Annual Review 2022: Hiring, Rock Climbing, And Home Office Renovation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477419992-RIGIJ1JWJ2HRQWINZKSF/20220112_124302.jpg</image:loc>
      <image:title>Blog - Annual Review 2022: Hiring, Rock Climbing, And Home Office Renovation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477421265-IDZTN04Q2JL5USVHLPEH/IMG_7603.jpeg</image:loc>
      <image:title>Blog - Annual Review 2022: Hiring, Rock Climbing, And Home Office Renovation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477435023-PQN3QR76EY3D956L96LO/DSC00006.JPG</image:loc>
      <image:title>Blog - Annual Review 2022: Hiring, Rock Climbing, And Home Office Renovation</image:title>
    </image:image>
    <image:image>
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      <image:title>Blog - Annual Review 2022: Hiring, Rock Climbing, And Home Office Renovation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477437607-BL1TI58W6U416CF1SZIZ/IMG_7609.jpeg</image:loc>
      <image:title>Blog - Annual Review 2022: Hiring, Rock Climbing, And Home Office Renovation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477439018-EC1GQHR5AA920O458BL2/IMG_7607.jpeg</image:loc>
      <image:title>Blog - Annual Review 2022: Hiring, Rock Climbing, And Home Office Renovation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477441337-BAGHLA3RBAEONE4MYZ0I/Screen+Shot+2022-12-29+at+11.26.03+AM.png</image:loc>
      <image:title>Blog - Annual Review 2022: Hiring, Rock Climbing, And Home Office Renovation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477442976-3WGUXONCV2QYMWKIF7YD/Screen+Shot+2022-12-29+at+11.24.45+AM.png</image:loc>
      <image:title>Blog - Annual Review 2022: Hiring, Rock Climbing, And Home Office Renovation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477445147-X0GEU50Q45VPRZLZ6O8J/Screen+Shot+2022-12-29+at+11.26.42+AM.png</image:loc>
      <image:title>Blog - Annual Review 2022: Hiring, Rock Climbing, And Home Office Renovation</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477446781-SVIZM63BCVSZQ45PKJ6N/Screen+Shot+2022-12-29+at+3.06.52+PM.png</image:loc>
      <image:title>Blog - Annual Review 2022: Hiring, Rock Climbing, And Home Office Renovation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477424079-XIZA6XAWNGJHT95NQI6F/IMG_6309.JPG</image:loc>
      <image:title>Blog - Annual Review 2022: Hiring, Rock Climbing, And Home Office Renovation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477425827-11BLWH8EU2JFIDAC9YEJ/IMG_8045.jpeg</image:loc>
      <image:title>Blog - Annual Review 2022: Hiring, Rock Climbing, And Home Office Renovation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477448323-6J0047NBFD76P6YK73ZC/DSC00498.JPG</image:loc>
      <image:title>Blog - Annual Review 2022: Hiring, Rock Climbing, And Home Office Renovation</image:title>
    </image:image>
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      <image:title>Blog - Annual Review 2022: Hiring, Rock Climbing, And Home Office Renovation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477450677-Y8SWVQWILTPI71C0WWK1/DSC00414.JPG</image:loc>
      <image:title>Blog - Annual Review 2022: Hiring, Rock Climbing, And Home Office Renovation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477451675-87QHE7IULIMZODP62ASG/DSC00459.JPG</image:loc>
      <image:title>Blog - Annual Review 2022: Hiring, Rock Climbing, And Home Office Renovation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477452660-HB4P54250Z5ETDTB6GTC/DSC00469.JPG</image:loc>
      <image:title>Blog - Annual Review 2022: Hiring, Rock Climbing, And Home Office Renovation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477454023-0NU71PF1DXS25085MMXY/IMG_7465.jpg</image:loc>
      <image:title>Blog - Annual Review 2022: Hiring, Rock Climbing, And Home Office Renovation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477427152-QGBM39H5653N8FGAUDJ0/52557161776_333ee0978f_3k.jpeg</image:loc>
      <image:title>Blog - Annual Review 2022: Hiring, Rock Climbing, And Home Office Renovation - Make it stand out</image:title>
      <image:caption>I competed in my first bouldering competition this year</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477428797-G4RJM9YVPMZXH1VLFB34/Screen%2BShot%2B2022-12-29%2Bat%2B11.33.26%2BAM.png</image:loc>
      <image:title>Blog - Annual Review 2022: Hiring, Rock Climbing, And Home Office Renovation - Make it stand out</image:title>
      <image:caption>Job listing for our first official team coach, who we hired in Q2</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477430352-GV6M0USG78O9IM952ZA1/Snapshot.png</image:loc>
      <image:title>Blog - Annual Review 2022: Hiring, Rock Climbing, And Home Office Renovation - Make it stand out</image:title>
      <image:caption>My coach Marita helped me sketch out my relationship to work (apologies for the handwriting)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477455619-WYIKGPYNOHWEDR9QL3CX/sacred-economics.jpg</image:loc>
      <image:title>Blog - Annual Review 2022: Hiring, Rock Climbing, And Home Office Renovation</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477456658-QJ4D4S13TG3ATNDWF94E/41MclR3KoiL._AC_SY780_.jpg</image:loc>
      <image:title>Blog - Annual Review 2022: Hiring, Rock Climbing, And Home Office Renovation</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477457623-I2V3SVM2TE07K7ZBHJGL/41i0jdN0HEL._AC_SY780_.jpg</image:loc>
      <image:title>Blog - Annual Review 2022: Hiring, Rock Climbing, And Home Office Renovation</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477458600-8QREITX7GZLQO3PCZRHP/41v%2Bg6LqafL._AC_SY780_.jpg</image:loc>
      <image:title>Blog - Annual Review 2022: Hiring, Rock Climbing, And Home Office Renovation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477459525-JTOJ9FFC4SXXT8836ZQN/9780593157510_p0_v2_s1200x630.jpg</image:loc>
      <image:title>Blog - Annual Review 2022: Hiring, Rock Climbing, And Home Office Renovation</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477460563-HP79097OGJBP1JKVN5XZ/611XoE4ABdL.jpg</image:loc>
      <image:title>Blog - Annual Review 2022: Hiring, Rock Climbing, And Home Office Renovation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477461509-ANBPYCBIE066N1R26L8S/41JWfrPBvcL._AC_SY780_.jpg</image:loc>
      <image:title>Blog - Annual Review 2022: Hiring, Rock Climbing, And Home Office Renovation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477462283-Y8RJ9H0PEECO1ISHHAY3/31QRvVZpizL._AC_SY780_.jpg</image:loc>
      <image:title>Blog - Annual Review 2022: Hiring, Rock Climbing, And Home Office Renovation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477463268-O0GW36WSRYDH7U48A5W7/41Tma7Pg0DL._AC_SY780_.jpg</image:loc>
      <image:title>Blog - Annual Review 2022: Hiring, Rock Climbing, And Home Office Renovation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477464330-CCLARKEN5CNBXEM5CURY/51JQAqbonaL.jpg</image:loc>
      <image:title>Blog - Annual Review 2022: Hiring, Rock Climbing, And Home Office Renovation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477431264-X8NOIGUNSA0VEJKV4870/Screen%2BShot%2B2022-12-29%2Bat%2B3.31.17%2BPM.png</image:loc>
      <image:title>Blog - Annual Review 2022: Hiring, Rock Climbing, And Home Office Renovation - Make it stand out</image:title>
      <image:caption>Navigating relationships is part of running a service business. In an article I wrote this year about Coaching as a Career, one of the top cons that respondents mentioned was challenging clients.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477465700-FU79AF7MBLY8OQ1N8SME/Screen+Shot+2022-12-29+at+2.19.49+PM.png</image:loc>
      <image:title>Blog - Annual Review 2022: Hiring, Rock Climbing, And Home Office Renovation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477466866-CBGDSLV27HT5WF9RLV5Q/Screen+Shot+2022-12-29+at+2.19.56+PM.png</image:loc>
      <image:title>Blog - Annual Review 2022: Hiring, Rock Climbing, And Home Office Renovation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477467984-4ISP0FKG5HLMU3F7YXI5/Screen+Shot+2022-12-29+at+2.20.03+PM.png</image:loc>
      <image:title>Blog - Annual Review 2022: Hiring, Rock Climbing, And Home Office Renovation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477432257-I53RSXGLUBWA2Z9BPMR1/Screen%2BShot%2B2022-12-29%2Bat%2B2.12.07%2BPM.png</image:loc>
      <image:title>Blog - Annual Review 2022: Hiring, Rock Climbing, And Home Office Renovation - Make it stand out</image:title>
      <image:caption>The number of backlinks to my site did increase this year…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477433240-ZOV4WUUZTGM7DXGCUTPY/Screen%2BShot%2B2022-12-29%2Bat%2B2.18.27%2BPM.png</image:loc>
      <image:title>Blog - Annual Review 2022: Hiring, Rock Climbing, And Home Office Renovation - Make it stand out</image:title>
      <image:caption>But traffic to the site didn’t increase very significantly, especially compared to 2021.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477470070-TNQN047GX1HAHGYLXYOX/IMG_6521.JPG</image:loc>
      <image:title>Blog - Annual Review 2022: Hiring, Rock Climbing, And Home Office Renovation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477471158-GPNOBBA0N8HHHU428DS4/Resized_20220827_213339.jpeg</image:loc>
      <image:title>Blog - Annual Review 2022: Hiring, Rock Climbing, And Home Office Renovation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477472538-VP0YIJ9UBL3KD0IGCSD5/IMG_7291.jpeg</image:loc>
      <image:title>Blog - Annual Review 2022: Hiring, Rock Climbing, And Home Office Renovation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477473780-WAC7DUHI4XM9H4EV8JO4/7458056E-3461-4E8C-B420-CE26147250D6.JPG</image:loc>
      <image:title>Blog - Annual Review 2022: Hiring, Rock Climbing, And Home Office Renovation</image:title>
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    <loc>https://www.gregfaxon.com/blog/claire-osborne</loc>
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    <lastmod>2025-01-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477482905-FNEB924RAAWK5S6HJY7G/CO%2BWin%2BShare.jpeg</image:loc>
      <image:title>Blog - Case Study: How Claire Filled Multiple Group Programs To Address Climate Change - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.gregfaxon.com/blog/conviction</loc>
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    <lastmod>2025-01-02</lastmod>
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    <loc>https://www.gregfaxon.com/blog/group-coaching</loc>
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    <lastmod>2025-07-01</lastmod>
    <image:image>
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      <image:title>Blog - Group Coaching: The Key To Scaling Your Business? — with Gemma Gilbert - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.gregfaxon.com/blog/maximum-rosencrantz</loc>
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    <lastmod>2025-01-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477508936-1WVM13D6DWWE25261H6A/Screen%2BShot%2B2022-06-16%2Bat%2B10.50.41%2BAM%2B%25281%2529.png</image:loc>
      <image:title>Blog - Case Study: Max Went From Charging $125 Per Hour to $6,000 Per Package - Make it stand out</image:title>
      <image:caption>Prior to joining our 1-1 coaching program, Max took one of our courses. He went from charging $125 per hour to $500 per month for 3 month contracts. During the course, he got 3 clients for a total of $4,500. Here’s an email that he sent us while taking the course.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477510055-IBH1SEUOOJ5ZHP5XDT0V/IMG_7001.PNG</image:loc>
      <image:title>Blog - Case Study: Max Went From Charging $125 Per Hour to $6,000 Per Package - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477510976-WQF9CGHO273VLIOLC6WN/image.jpg</image:loc>
      <image:title>Blog - Case Study: Max Went From Charging $125 Per Hour to $6,000 Per Package - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.gregfaxon.com/blog/sabrina-dora-lopez</loc>
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    <lastmod>2025-05-30</lastmod>
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    <lastmod>2025-01-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477529527-ZUKQUR6A1R0JVISPR1EN/life%2Bcoach%2Bcertification</image:loc>
      <image:title>Blog - Life Coach Certification: Is It Really Worth It? 18 Recommended Programs - Make it stand out</image:title>
      <image:caption>The real work of building a business happens after you get certified.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/b7e45d43-dc2b-482a-b40a-523a9640197c/_Orange+and+Yellow+Professional+Gradient+Pet+Fitness+App+Comparison+Chart.jpg</image:loc>
      <image:title>Blog - Life Coach Certification: Is It Really Worth It? 18 Recommended Programs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477531802-J7UOPRIXRQY623RE0HZS/iPEC%2BHomepage</image:loc>
      <image:title>Blog - Life Coach Certification: Is It Really Worth It? 18 Recommended Programs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477533182-Y6T54AU3H3RLCP338KB9/Giguere__B_headshot_AL2O5775_2__1_%2B%25281%2529.jpg</image:loc>
      <image:title>Blog - Life Coach Certification: Is It Really Worth It? 18 Recommended Programs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477534353-BQ2L98INEFKYTYNAG2ZR/0B4DFDA7_080E_425B_A9B1_EAA70C034BCD%2B%25281%2529.jpeg</image:loc>
      <image:title>Blog - Life Coach Certification: Is It Really Worth It? 18 Recommended Programs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477535337-UZ9WIVOHQHKUPZNKSFMI/The%2BLife%2BCoach%2BSchool%2BHomepage</image:loc>
      <image:title>Blog - Life Coach Certification: Is It Really Worth It? 18 Recommended Programs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477536272-NEDUOXF70IU4MBUY96DM/Screen%2BShot%2B2022-04-13%2Bat%2B4.57.02%2BPM.png</image:loc>
      <image:title>Blog - Life Coach Certification: Is It Really Worth It? 18 Recommended Programs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477537165-GKRXXE7XB9TLZEMPSCP8/untitled_4903_Edit%2B%25281%2529.jpg</image:loc>
      <image:title>Blog - Life Coach Certification: Is It Really Worth It? 18 Recommended Programs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477538192-LLEJ3X114PP7DO4S3BI2/20190731_Helena_Profile_Pic_crop%2B%25281%2529.jpg</image:loc>
      <image:title>Blog - Life Coach Certification: Is It Really Worth It? 18 Recommended Programs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477539190-NBG3INQACXZUFL3VNEZ2/IMG_1126.jpeg</image:loc>
      <image:title>Blog - Life Coach Certification: Is It Really Worth It? 18 Recommended Programs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477540341-HMJQ88GWKBD1KDOIOTTI/20191220_095824_2%2B%25281%2529.jpg</image:loc>
      <image:title>Blog - Life Coach Certification: Is It Really Worth It? 18 Recommended Programs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477541228-TVU6GWDSS066PSRI9RIE/Profile_Pic%2B%25281%2529.jpg</image:loc>
      <image:title>Blog - Life Coach Certification: Is It Really Worth It? 18 Recommended Programs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477544052-H0FEZVZE70K6DPG45Y26/409A3437_399C_4B40_8075_26891E9FB457%2B%25281%2529.jpeg</image:loc>
      <image:title>Blog - Life Coach Certification: Is It Really Worth It? 18 Recommended Programs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477545272-RKUCQT4DNLAA14GRCXQ5/FMAD7947_edited.jpg</image:loc>
      <image:title>Blog - Life Coach Certification: Is It Really Worth It? 18 Recommended Programs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477548150-10C7KLIQ2PK20950QSEF/Headshot_Resized_copy%2B%25281%2529.png</image:loc>
      <image:title>Blog - Life Coach Certification: Is It Really Worth It? 18 Recommended Programs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477549448-Q4RPOPWG5G97SJ0SMRCP/0E170A56_98C6_435C_9A8A_7F2EBACB9311_1_201_a.jpeg</image:loc>
      <image:title>Blog - Life Coach Certification: Is It Really Worth It? 18 Recommended Programs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477550327-EMD5HPZO90JNVU24V5VG/image%2B%252815%2529%2B%25281%2529.png</image:loc>
      <image:title>Blog - Life Coach Certification: Is It Really Worth It? 18 Recommended Programs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.gregfaxon.com/blog/coaching-as-a-career</loc>
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    <lastmod>2025-01-02</lastmod>
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      <image:title>Blog - Coaching as a Career: The Honest Pros And Cons, According To 53 Coaches - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477564307-L4JVJ2I22T47HZ3P31JI/Abhimanyu%2BDatta%2B%25281%2529.jpeg</image:loc>
      <image:title>Blog - Coaching as a Career: The Honest Pros And Cons, According To 53 Coaches - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477565354-D601JPXPNV8ZIJ1Z5CUW/Screen%252BShot%252B2022-03-16%252Bat%252B1.01.37%252BPM.jpg</image:loc>
      <image:title>Blog - Coaching as a Career: The Honest Pros And Cons, According To 53 Coaches - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477566321-S1MOD3RARBH754GVVI02/Karen%2BTaylor-Liggins%2B%25281%2529.jpeg</image:loc>
      <image:title>Blog - Coaching as a Career: The Honest Pros And Cons, According To 53 Coaches - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477652483-V6EMV24W7XT7NBTWFGN0/how%2Bto%2Bhire%2Ba%2Bvirtual%2Bassistant</image:loc>
      <image:title>Blog - How To Hire A Virtual Assistant: 10 Steps, Plus A Legal Agreement You Can Use - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477653347-MY3168Q7VW1LVBGGDFXE/how%2Bto%2Bhire%2Ba%2Bvirtual%2Bassistant</image:loc>
      <image:title>Blog - How To Hire A Virtual Assistant: 10 Steps, Plus A Legal Agreement You Can Use - Make it stand out</image:title>
      <image:caption>Here's a link to the exact job description and application that I used.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregfaxon.com/blog/coaching-mission-statement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477659324-JNNYU2BZ6GBMTXERU58I/Screen%2BShot%2B2021-08-17%2Bat%2B3.38.56%2BPM.png</image:loc>
      <image:title>Blog - How To Create A Coaching Mission Statement That Inspires You - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477660183-XRVFF05A63E2N9XCBEEB/Screen%2BShot%2B2021-08-17%2Bat%2B3.47.48%2BPM.png</image:loc>
      <image:title>Blog - How To Create A Coaching Mission Statement That Inspires You - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477661138-X9Y7PBVKL240UZDMYKZ8/Screen%2BShot%2B2021-08-17%2Bat%2B3.54.15%2BPM.png</image:loc>
      <image:title>Blog - How To Create A Coaching Mission Statement That Inspires You - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477662154-73KRC2KA9WRCVPX7D9KD/Screen%2BShot%2B2021-08-17%2Bat%2B3.55.32%2BPM.png</image:loc>
      <image:title>Blog - How To Create A Coaching Mission Statement That Inspires You - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477663077-42BCGED6PKIABZ0RYEUQ/Screen%2BShot%2B2021-08-17%2Bat%2B4.05.03%2BPM.png</image:loc>
      <image:title>Blog - How To Create A Coaching Mission Statement That Inspires You - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregfaxon.com/blog/coaching-branding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477672432-J5PB6Y6AZHI5ZN9DEY2G/coaching%2Bbranding</image:loc>
      <image:title>Blog - Coaching Branding: Why It's (Almost) Always A Waste Of Time And Money - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477678551-2S9Z0FSZQUP15WQRDIQ0/Coaching%2BBranding</image:loc>
      <image:title>Blog - Coaching Branding: Why It's (Almost) Always A Waste Of Time And Money - Make it stand out</image:title>
      <image:caption>Shit coaches say while they go broke (via giphy)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregfaxon.com/blog/marketing-for-coaches</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477683215-ZK0ELBBXDCG1V07DDRGQ/marketing%2Bfor%2Bcoaches</image:loc>
      <image:title>Blog - Marketing For Coaches: The 10 Best Tactics, Broken Down By Personality Type - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477684108-6K31OYOQUE1OIOXMQKCH/marketing%2Bfor%2Bcoaches.png</image:loc>
      <image:title>Blog - Marketing For Coaches: The 10 Best Tactics, Broken Down By Personality Type - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477685103-T1S5X90GXKCGN8V691FE/gemma%2Bgilbert%2Bfacebook%2Bgroup</image:loc>
      <image:title>Blog - Marketing For Coaches: The 10 Best Tactics, Broken Down By Personality Type - Make it stand out</image:title>
      <image:caption>My client Gemma Gilbert started her own Facebook group called "Mummy's Got Clients" and generated $40k in one month. Read the case study here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477686141-OEEPIZGBTOMS5LBLWDZ8/seth%2Bgodin%2Binterview</image:loc>
      <image:title>Blog - Marketing For Coaches: The 10 Best Tactics, Broken Down By Personality Type - Make it stand out</image:title>
      <image:caption>My interview with Seth Godin helped me build credibility in the marketing niche.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477687303-3SESFKYCLXQTET77W8FL/SEO%2Branking%2Bin%2Bgoogle</image:loc>
      <image:title>Blog - Marketing For Coaches: The 10 Best Tactics, Broken Down By Personality Type - Make it stand out</image:title>
      <image:caption>My blog post on coaching niches brings me most of my website traffic. It's very in-depth. It’s ranked #3 on Google. And it's something that my potential clients are already searching for.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477688207-PZGDGLQYFX85YCO3YHIR/webinar%2Bmarketing%2Bfor%2Bcoaches</image:loc>
      <image:title>Blog - Marketing For Coaches: The 10 Best Tactics, Broken Down By Personality Type - Make it stand out</image:title>
      <image:caption>These days, I have an email list that I can promote my free webinars to. But my first three clients came from putting together a positive psychology workshop for an adult learning group (sort of like a Meetup group) that was regularly looking for new guest experts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477689236-2R8A29OZ1GBTUS1649Q7/youtube%2Bmarketing%2Bfor%2Bcoaches</image:loc>
      <image:title>Blog - Marketing For Coaches: The 10 Best Tactics, Broken Down By Personality Type - Make it stand out</image:title>
      <image:caption>Corrie Lo is a former client of mine who does a great job leveraging video. In the description of every YouTube video, she puts a link to her free quiz or her application page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477690112-M6TEFV0C7P1JPEK0LZOA/strategy%2Bsession%2Binvite%2Bexample</image:loc>
      <image:title>Blog - Marketing For Coaches: The 10 Best Tactics, Broken Down By Personality Type - Make it stand out</image:title>
      <image:caption>If you’re a new coach, I recommend using this "free session" offer.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregfaxon.com/blog/books-for-life-coaches</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477695226-0VGA3FFVYB6B7J1MAVKT/best%2Bbooks%2Bfor%2Blife%2Bcoaches</image:loc>
      <image:title>Blog - The 30 Best Books For Life Coaches, Summarized - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477696729-P917O69JY0LCERNJDIOB/books%2Bfor%2Blife%2Bcoaches</image:loc>
      <image:title>Blog - The 30 Best Books For Life Coaches, Summarized - Make it stand out</image:title>
      <image:caption>That feeling when you think of the perfect book recommendation for your client (credit: Disney, giphy)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477697637-ULMQ1OC0A1F7HC2KXM2D/Don%2527t%2BLet%2Bthe%2BFear%2BWin.jpg</image:loc>
      <image:title>Blog - The 30 Best Books For Life Coaches, Summarized</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477698520-ZIX7TO8EGB2WDM9CHYZW/TheWisdomofNoEscape.jpg</image:loc>
      <image:title>Blog - The 30 Best Books For Life Coaches, Summarized - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477701203-U7L5PQ7DM19135MS1MM5/The%2BInner%2BGame%2Bof%2BTennis.jpg</image:loc>
      <image:title>Blog - The 30 Best Books For Life Coaches, Summarized</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477702123-Y4331E7KGALDK8VKR6JS/The%2BWay%2Bto%2BLove.jpg</image:loc>
      <image:title>Blog - The 30 Best Books For Life Coaches, Summarized - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477703051-QKFWLW8IANN1DGM2XFVJ/the%2Bdip.jpg</image:loc>
      <image:title>Blog - The 30 Best Books For Life Coaches, Summarized</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477704015-BXGYDHVZ0NKK5LQSEEBH/Poke%2Bthe%2BBox.jpg</image:loc>
      <image:title>Blog - The 30 Best Books For Life Coaches, Summarized</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477704777-YXIIPJB6OC05DJQ0ANTJ/Why%2BToday%2Bis%2BAwesome.jpg</image:loc>
      <image:title>Blog - The 30 Best Books For Life Coaches, Summarized - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477705639-J4NZHSO3CBUP3YJNMGTK/external-content.duckduckgo-8.jpg</image:loc>
      <image:title>Blog - The 30 Best Books For Life Coaches, Summarized</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477706510-IEAW4HE4NU3FA1T1HI08/Radical%2BAlignment%2Bby%2BAlexandra%2BJamieson%2Band%2BBob%2BGower.jpg</image:loc>
      <image:title>Blog - The 30 Best Books For Life Coaches, Summarized - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477707457-5K0OY90YEWC0KSNF570D/Super%2BCoach.jpg</image:loc>
      <image:title>Blog - The 30 Best Books For Life Coaches, Summarized</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477708795-TUUE86NI2MELPP5IM2LJ/The%2BCoaching%2BHabit.jpg</image:loc>
      <image:title>Blog - The 30 Best Books For Life Coaches, Summarized</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477709807-G82KH8UMOD8R9BEXZO1T/2602650.jpg</image:loc>
      <image:title>Blog - The 30 Best Books For Life Coaches, Summarized</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477710845-569TNQMO99O0OBS9T3YS/MarieKondo.jpg</image:loc>
      <image:title>Blog - The 30 Best Books For Life Coaches, Summarized - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477711815-CSQ0R1UKXKX4IKKDVB14/Atomic%2BHabits.jpg</image:loc>
      <image:title>Blog - The 30 Best Books For Life Coaches, Summarized</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477712797-329PXOBL09RSTON15D8H/The%2BOne%2BThing.jpg</image:loc>
      <image:title>Blog - The 30 Best Books For Life Coaches, Summarized</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477713796-VRZKZBO6B1JI8EEP0S85/The%2BPower%2Bof%2BFull%2BEngagement.jpg</image:loc>
      <image:title>Blog - The 30 Best Books For Life Coaches, Summarized</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477714816-PRMEZXFF6BRR17Y595YM/Getting%2BThings%2BDone.jpg</image:loc>
      <image:title>Blog - The 30 Best Books For Life Coaches, Summarized</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477715978-IKRWMR0NL9WIFXH1M8CX/GeorgeKao.jpg</image:loc>
      <image:title>Blog - The 30 Best Books For Life Coaches, Summarized - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477717923-HMR6VQ1BIWVU0HXQRJ5V/Influence.jpg</image:loc>
      <image:title>Blog - The 30 Best Books For Life Coaches, Summarized</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477719839-P40TGEA8NWGC8B4ZR7M1/Zag.jpg</image:loc>
      <image:title>Blog - The 30 Best Books For Life Coaches, Summarized</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477721816-SZQRRK4WBGAPKQJZ4E51/This%2BIs%2BMarketing.jpg</image:loc>
      <image:title>Blog - The 30 Best Books For Life Coaches, Summarized</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477722836-11G2MUZJ3WEYNMBTZT2A/Spin%2BSelling.jpg</image:loc>
      <image:title>Blog - The 30 Best Books For Life Coaches, Summarized</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477723850-Z7S3RMUTUKMGDBH1XFU2/Marketing%2BA%2BLove%2BStory.jpg</image:loc>
      <image:title>Blog - The 30 Best Books For Life Coaches, Summarized - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477724813-BTWIMT8U8GG6JO130W5R/Go%2Bfor%2BNo.jpg</image:loc>
      <image:title>Blog - The 30 Best Books For Life Coaches, Summarized</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477725858-EHIM62WB8G1QI7916X6T/Built%2Bto%2BSell.jpg</image:loc>
      <image:title>Blog - The 30 Best Books For Life Coaches, Summarized</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477727881-4ICOJTKC8XG4W13CVX2T/Anything%2BYou%2BWant.jpg</image:loc>
      <image:title>Blog - The 30 Best Books For Life Coaches, Summarized</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477729818-2L2QUBW8P8MDUANC6OL1/The%2BSmall%2BBusiness%2BLife%2BCycle.jpg</image:loc>
      <image:title>Blog - The 30 Best Books For Life Coaches, Summarized - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477731814-RF9AWD1XQR8HWUNE857O/The%2BEntrepreneur%2BRoller%2BCoaster.jpg</image:loc>
      <image:title>Blog - The 30 Best Books For Life Coaches, Summarized</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477732896-ZPUB11G2OTN8G2CMPPW5/Ramit.jpg</image:loc>
      <image:title>Blog - The 30 Best Books For Life Coaches, Summarized - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477734921-HJ9MYE4HWY824PWA7QUP/The%2BPersonal%2BMBA.jpg</image:loc>
      <image:title>Blog - The 30 Best Books For Life Coaches, Summarized</image:title>
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  <url>
    <loc>https://www.gregfaxon.com/blog/how-to-get-coaching-clients</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477743123-OUT4BG3CPMI2E0AXF5HD/how%2Bto%2Bget%2Blife%2Bcoaching%2Bclients</image:loc>
      <image:title>Blog - How to Get Your First Three Coaching Clients (8 Easy Ways)</image:title>
      <image:caption>Don’t be this guy. Learn how to find clients for your coaching business.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477745776-U771WW7LAJZU1JYSPNBQ/Tad%2BHargrave.jpeg</image:loc>
      <image:title>Blog - How to Get Your First Three Coaching Clients (8 Easy Ways)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477746817-A1WSSF8D985YNWZ23FJJ/Charlie%2BGilkey.jpeg</image:loc>
      <image:title>Blog - How to Get Your First Three Coaching Clients (8 Easy Ways)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711477747805-KWX3YG25LJIAFUCF0SQJ/John%2BP%2BMorgan.jpeg</image:loc>
      <image:title>Blog - How to Get Your First Three Coaching Clients (8 Easy Ways)</image:title>
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      <image:caption>The winters aren’t that bad here. Really.</image:caption>
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      <image:caption>One of the pre-launch videos for the fitness course I (attempted) to launch this year.</image:caption>
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      <image:caption>I clean my email list every 6 months to keep my open rates above 20%, which helps deliverability.</image:caption>
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      <image:caption>Foster placements can happen quickly, sometimes in a matter of hours. We’ll be ready ✅</image:caption>
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      <image:title>Blog - Annual Review For 2019: The Year Of Transition</image:title>
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      <image:title>Blog - Annual Review For 2019: The Year Of Transition</image:title>
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      <image:title>Blog - My Secret Weapon For Attracting Clients: The Archetype Quiz</image:title>
      <image:caption>Here’s an example of what a result look like in Interact (the quiz software I recommend). Notice the call to action at the bottom of the result that prompts someone to book a strategy session.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc5880c41be466ee6f1895/1711478153351-G49AI148LCILY3PWPLFB/Screen%2BShot%2B2019-09-05%2Bat%2B12.49.11%2BPM.png</image:loc>
      <image:title>Blog - My Secret Weapon For Attracting Clients: The Archetype Quiz</image:title>
      <image:caption>It’s super easy to create a quiz using Interact. You just connect each answer to the associated result.</image:caption>
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      <image:title>Blog - Case Study: Tamara Was Going to Quit…Then She Grew Her Revenue by 277% - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>giphy.com</image:caption>
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      <image:title>Blog - 14 Moments Every Coach Can Relate To</image:title>
      <image:caption>giphy.com</image:caption>
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      <image:title>Blog - 14 Moments Every Coach Can Relate To</image:title>
      <image:caption>giphy.com</image:caption>
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      <image:caption>giphy.com</image:caption>
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      <image:caption>giphy.com</image:caption>
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      <image:caption>giphy.com</image:caption>
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      <image:caption>giphy.com</image:caption>
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      <image:caption>giphy.com</image:caption>
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      <image:caption>giphy.com</image:caption>
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      <image:caption>I used the setup in this article to track my energy levels between 7am and 9pm each day for a week. It shows that I am most productive at 10am each day and least productive at 2pm.</image:caption>
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      <image:caption>Each column represents one week and each row represents a different KPI - "key performance indicator."</image:caption>
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      <image:caption>Got married to this beautiful lady on our farm in West Virginia</image:caption>
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      <image:title>Results - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Results - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Results - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Results - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Results - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Results - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Results - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Results - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Results - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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