Journal Entry: Weeks 15-17 (Should You Get More Training Or Start Getting Clients?)

How do you know when you’re ready to coach someone?

It can be scary to ask people for money in exchange for your guidance. A lot of us end up feeling like imposters and so we use learning more as a way to avoid selling our services. This is one reason why certification programs are so popular.

Unfortunately, learning more doesn’t always give us the confidence we think it will. Because until we’ve actually gotten paid to help someone achieve a certain result, it’s still theoretical. At some point we have to trust that we’re ready and get in the game.

In this week’s video, I want to share with you the three step approach I recommend in order to get started.

Let’s dive in…

What went well:

Started a nutrition certification. I’ve been very vocal on this site about why certifications don’t matter when it comes to getting clients. Quality training, on the other hand, is something that I’m always investing in as I figure out where my gaps in knowledge are. The main focus for my fitness clients is weight loss, so I’ve had my eye on Precision Nutrition for a while. I could care less about the certification you get at the end - I’m doing it because I know it will help me get better results. The first thing I did after signing up was create a schedule for myself. This is my #1 tip for those of you taking self-paced courses. You need to block off in your calendar exactly when you’re doing each module and then hold yourself accountable.

Started working with a new client. This is the referral I mentioned in my last post, and he’s been crushing it so far. I often get asked by new coaches whether they should learn more now or go out and start getting clients. Most of the time, my answer is “Do both.” It’s too easy to get caught in the trap of never being ready. And, at the same time, you need to make sure that you actually have value to deliver. By continually reading, learning, and doing training programs while you are working with clients, you’ll be able to identify your weak areas and put your knowledge into practice right away.

Posted daily fitness tips on Instagram. I’ve been thinking a lot about the best way to distribute my content for Enough Fitness. When you’re just starting out, it’s not enough to post blogs on your own site and expect to get traffic. I considered guest posting for a while, which is something I did early on in my original business, but the thought of having to “get picked” by someone else just feels draining to me at this point. Instagram, on the other hand, is a very popular channel for fitness content and hashtags make it easier to be found. I’ll be sharing more about my Instagram strategy once I’ve refined it a bit more. For now, you can follow @enoughfitness and take a look at what I’ve been doing:

What I learned:

This shit is hard! I’m not going to lie…I forgot what it was like to start from scratch. It’s super exciting to figure out what works, but it can also be pretty intense when you’re trying to build momentum. Even though I’m the “fill your client roster” guy, nothing happens overnight. So I’m just doing what I know works, enjoying the process, and trying to stay patient. The fact that I have clients who are getting great results and referring me out tells me that there’s something worthwhile here.

What I’ll focus on next:

Work the plan. It’s tempting to try and add more tactics to your plate when you don’t yet have the results you want. And there’s obviously a place for experimentation. But the truth is, you only need to be consistent with a few key things over time in order to keep growing. For me right now, that means putting out content every day on Instagram, following up with potential clients, and constantly upping my game with existing ones. That’s all I’m focused on.