In this episode, best-selling author, entrepreneur, and expert marketer Seth Godin explains why we get paid to confront fear of failure, what he learned selling dorm-room posters in college, and why he thinks bravery is overrated.
If you aren't on anyone's radar, you have no chance of being successful. You can't wow people who don't know you exist. If you want to succeed, it's crucial that people know who you are and what you have to offer. So, why is it so hard to put our real selves out into the world?
The other day my girlfriend asked, "What are you excited for this week?" I didn't have an answer. It was kind of depressing. If she had asked "What do you have to do this week?", I would have had an answer. I'd fallen into a trap that so many of us do. We become prisoners of our own to-do lists.