You've probably heard the saying, "What gets measured gets done." It's absolutely true in relation to your coaching business. If you don't stay focused on your most important metrics each week, you're more likely to creatively avoid the things that actually get clients and make money.
In the movie Hidden Figures, Marie Jackson must persuade a skeptical judge to allow her to attend night classes at an all-white school. In the process, she gives one of the best sales pitches ever. And it works. By the time she's done, the judge is chuckling to himself while giving her exactly what she wants.
Nothing kills your confidence, your enthusiasm, or your business faster than bad-fit clients. Why? Because your coaching is built on relationships. You aren't out to build a course with hundreds of people in it. This means that when you take on a client, you are giving that person a part of your life...And the quality of your life is determined largely by who you spend it with...So you need to be picky.
When it comes to enrolling clients for your coaching program, mindset matters. A lot. The intention that you go into a call with will impact everything that happens during that conversation, including its outcome. If you don't have the right intention during these conversations, you're going to end up missing out on a lot of people who you can help