Ever wonder why certain marketing tactics work for other coaches…but not for you? It’s not your fault. You don’t suck at marketing. You just need to stay true to your “Coaching Archetype.”

Everything changes when you get your first few paid clients. You go from dreaming about building a coaching business to actually running one. From wanting to give your gifts to actually impacting people's lives. And from overthinking everything to actually getting paid to do what you love.

You've probably heard the saying, "What gets measured gets done." It's absolutely true in relation to your coaching business. If you don't stay focused on your most important metrics each week, you're more likely to creatively avoid the things that actually get clients and make money.

What if the best way to get clients was NOT to focus on getting clients at all?

I’m a little bit nervous to share this strategy with you today. It's honestly so powerful that I never imagined I would give it away for free on my blog. But I know it can make a difference for your business, and I don’t want to keep it a secret anymore. Just be sure to read this post all the way through so that you can execute it correctly.

There’s nothing more frustrating than having a gift to give and not enough people to give it to. The truth is, just being great at what you do isn’t enough anymore. If you want to make a living from your skills, wisdom, or expertise, you’ll need to have a steady stream of clients coming in each month. What if I told you that you could get ten conversations scheduled this week with people willing and able to invest in your services?

"If I raise my rates then I won't get any new clients." That's the internal dialogue that most coaches have when it comes to their pricing. And it's simply not true. In fact, there's a way to raise your rates that both challenges you to become a better coach and helps you attract more high-quality clients. But I want to warn you...even though this process is simple, it's not for the faint of heart. Still want to double your rates? Keep reading and I'll lay it all out for you...

If you're like most coaches, you probably spend a lot of time thinking about how to get more clients. You may even have invested in programs and courses that teach you specific marketing tactics to help you attract those clients. And some of those tactics work really well. But there's one type of marketing that everyone seems to overlook: word of mouth.

There's something I've been aware of for a long time in the coaching world that I'm finally ready to articulate. It's been on my mind more than usual lately since I got this email from one of my coaching friends Peter Rubin. Here's what he wrote...