It's what every potential client wants from you. It can make the difference between a successful business and one that flames out. And it can also be one of the hardest things to come by as an entrepreneur.
But you already know that. You know you need to be clear about who you serve, what you do for them, and how you're different from everyone else if you want to fill your client roster.
The question is, how do you make those decisions? It can be really scary to put a stake in the ground around your sweet spot or niche.
I recently did a Facebook Live video on this exact topic. In the video, I give two specific questions that you can ask to get clear on your niche. You can watch the video and read a summary of it below:
The biggest mistake I see people make when they are trying to get clear about their niche is that they make it about themselves.
Your sweet spot is about the people you serve and what they want from you.
Question 1 (the WHO question): Who do you want to be a hero to?
Question 2 (the WHAT question): If you could wave your magic wand and give everyone you work with one result that would have them not only live more fully but also die more peacefully – what would it be? (credit: Tad Hargrave)
Once you answer those two questions, it's time to turn that into a brand. The best way to set yourself apart is by getting specific, tangible results for the people you work with and then making those case studies the centerpiece of your marketing efforts.