Champions Don't Choke: An excerpt From My Book "Don't Let The Fear Win"


There's a specific part in my book Don't Let The Fear Win that always seems to make an impact on people.

The main message is that when you define yourself by how many clients you get or how much money you make, you often end up with less of both.

I also give a specific mantra that has really helped me avoid falling into this trap. Some of you may already be familiar with it.

Anyways - I had a coach email me the other day to tell me that this concept was the piece she had been missing for the past 8.5 years.

Because of her encouragement, I've decided to share the excerpt with you today.

Check it out:

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When you are driven by fear, you tend to become overly attached to a narrow range of acceptable results. That’s because you think that the success of your business determines the success of your life. But by holding on so tightly to a specific outcome, you actually end up performing worse. 

Champions don't fall into this trap. They live by the mantra “High Intention, Low Attachment.”

The champion entrepreneur has high intention: a strong desire to create a certain type of change in the world.

But champions also have low attachment to that change happening in a certain way (or even happening at all). That’s because they are already whole. They don’t need a specific result to happen in order to feel complete.

Have you ever been on a date with someone who had high intention, high attachment? I’ll bet they came off as desperate and controlling.

It’s essential to have a strong desire to create something for the people you serve, but your attachment to that result is counterproductive.

We only choke when we overthink things, and we only overthink things when we are overly attached to the outcome.

When you grasp at success, when you view succeeding as something you have to do, as opposed to something that you want to do, you become needy. And when you do that, you repel the very clients, customers, and fans you hope to attract.

Having a high attachment mindset gives you tunnel vision. It doesn’t leave you open to new opportunities and ways of doing things. A low attachment mindset is critical if you want to be able to change and adapt in the moment.

What might happen if you took all of the energy you spend clinging to outcomes you can’t control and used that energy to manage the process instead?

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