The Danger Of Waiting For Clarity


Most new coaches get stuck in what I call "The Clarity Trap" and it's the main thing that stops them from getting their first three paid clients.

For some coaches, The Clarity Trap just slows them down temporarily. It makes them waste a lot of time and money by focusing on the wrong things. For others, The Clarity Trap can be deadly.

So, what exactly is The Clarity Trap?

It's the belief that in order to make money, you need to be 100% clear about your ideal client, niche, or unique message.

If you've been stuck in this trap, I don't blame you. I used to believe the same thing. It seemed like that's what all of the online gurus were saying.

And here's the truth: getting clear on those things is actually really important for the long-term success of your business. But not for the short term.

In fact, trying to get clear on your niche or ideal client in the beginning is actually counter-productive. For every moment you spend thinking about that stuff when you start, you're actually moving further away from getting your first three paid clients.

Because even if you did force yourself to choose a niche, you'd probably have to change it as soon as you started interacting with the market. Brutal, right?

Here's why waiting for clarity is so dangerous:

When you start out, you just don't have much data about who you can best serve or how you can help them. Sure, you can look at your strengths and your passions. But if you're anything like me you have a lot of those.

The truth is, clarity comes from taking action. It comes from having coaching conversations with lots of potential clients. And it comes from working with some paid clients too so that you can figure out who you most enjoy serving and what type of results you can help them achieve.

It's not just me saying this. I hosted a live panel with coaching superstars like Michael Neill and Pamela Slim, and they all agreed that you don't need total clarity to get started, and that niching too soon is a mistake.

The Only Way To Get Clear Is To Stop Hiding Behind The Computer And Have Conversations.

If you feel like you need to wait for clarity in order to have enrollment conversations, you're trapped in a Catch-22. Because in reality you need to have those conversations in order to get clarity. Make sense?

Now, that's not to say that there isn't a strategic way to create those conversations with people who are more likely to invest in your coaching. There totally is.

And that's exactly what we're going to cover in my new program.

Because "coach your ass off" is not an actual strategy.

Just remember: nothing will work for you if you aren't willing to overcome your fear and failure and take action.

Right now you're probably stuck in information overwhelm. You've heard a lot of different things from a lot of different people and you've been trying to piece it all together.

But what you really need is a simple, focused plan to get your first three clients along with the personal support and accountability to actually make it work for you.