Introducing "3 In 30" — The Only Program That Helps You Get Clear While You get Clients


3 In 30 is a live training program designed specifically for new coaches who are ready to stop hiding and start taking action so they can get their first three paid clients in 30 days or less.

This is not for the faint of heart. There are no "implementation" weeks because every week is an implementation week. You will be expected to hit the ground running from Day 1 and keep running until you have reached your goal.

If that sounds too uncomfortable for you, do us both a favor and stop reading now. I'm not here to make you comfortable. I'm here to make you a successful coach.

This is what we're going to do together to achieve that:

Launch Your Free Conversation Challenge

The main strategy that we'll be using to get you clients is a free conversation challenge. This means that we'll be offering complimentary coaching conversations to your extended network as a way to start serving and enrolling potential clients.

As part of my preparation for this program, I surveyed 27 expert coaches about how they got their first three paid clients and over half of them used some sort of free session offer. Done right, this is the most effective tactic by far for getting to your first three clients.

But here's the deal: there's a right way to offer free conversations and a wrong way. So if you've already tried offering free coaching and it hasn't led to anything, that's not because the strategy doesn't work. We just need to get all the components right this time.

In this week's training you'll discover:

  • How to craft a compelling vision for your coaching business that will remind you why you got into this, re-energize you, and keep you motivated through the entire program
  • Why most free session offers fall flat (and the specifics of what you need to do differently in order to make this strategy work for your business)
  • The 3 Channels that make coaching easy to invest in (plus, how to choose one to focus on so that you can create a clear offer without choosing a super-narrow niche)
  • Where to put your free offer out even if you don't have an email list, deep personal network, or big social media following full of ideal clients
  • Why you don't even need a website right now (there's only one tool I'd recommend using to make things easier at this point of the program and it's available for free)

If you apply what you learn, you'll have a flood of requests coming in as soon as you send out your offer from people who want to work with you. This will allow you to practice your coaching skills and get in front of people are likely to invest in ongoing coaching.

Which takes us to Week 2...

Enroll Paying Clients With Total Confidence

Have you ever wondered what to do once you get on the phone with a potential client? You know you need to "work your magic" and "provide value", but you're not sure what that really means. You're not alone in this.

Selling coaching is a bit different than selling anything else. Most people in the world still aren't familiar with what it is and why they might want to pay for it. So the key to enrolling coaching clients is to genuinely serve them in the moment while illustrating the benefits of signing up for a longer term engagement.

This doesn't have to be complicated when you start out. But you do need to learn the basics.

In this week's training you'll discover:

  • Exactly what to do in the beginning, middle, and end of a free conversation so that you can just focus on being present in the moment and using your coaching skills
  • 5 specific questions to ask in your sessions that will help steer the conversation so that you never get stuck wondering what to do next (this is confusing for potential clients)
  • How to tell if the person you're talking to could be a good fit for ongoing, paid coaching (and exactly how to propose a package to them if you decide that they are a fit)
  • Your pricing "sweet spot" that will allow you to get more of the right clients without having to sacrifice your integrity, discount your services, or become paralyzed
  • How to get to a "yes" (including the exact tech tool I'd recommend to take payment) and what to do right after they've invested in your coaching (this is absolutely crucial)

If you apply what you learn, you'll have a good chance of getting your first one or two paid clients by the end of the week. It all depends how well you execute the framework we go over, how many people you talk to, and whether or not those people are hungry enough to invest in coaching.

Master Your New Entrepreneurial Mindset

As a coach, you know that no strategy will work for you without the right mindset.

It doesn't matter how much inner work you've done up to this point. Building a coaching business is a whole different animal. There are ways that you need to operate as an entrepreneur that will be new for you.

At this point in the program we'll want to establish a great foundation to support all of the conversations you're having and clients you're getting.

In this week's training you'll discover:

  • How to handle concerns from a potential client in a grounded way so that you can help that person make the decision that's best for them (I call this "enrollment judo")
  • How to overcome "Creative Avoidance" (this is like procrastination but based in fear and doubt) so that you can take focused action every day to move your business forward
  • Why opportunities to invite people to free conversations are everywhere if you use the right mental frame (and how to do it in a way that doesn't feel pushy...ever)
  • The 4 mini-rituals that will help you perform at your peak and show up ready for every call (don't miss the opportunity to get a client just because you had an off day)

If you apply what you learn, you'll be perfectly positioned to manage all of your competing priorities (including family, health, and any other jobs you have) while continuing to enroll clients who are a great fit for your coaching.

Create Your Personal Marketing Blueprint

At this point in the program you will have had the opportunity to speak to a lot of different potential clients, so you'll have significantly more information to work with. You'll know who you enjoy helping most, who really wants your help, and what you're best suited to help them with.

Armed with this information, we can start getting even more strategic about your marketing.

In this week's training you'll discover:

  • The best places for you to find new potential clients beyond the free session challenge (this blueprint will be based on your unique strengths and personality)
  • How to create or tweak your website so that it speaks to what you've learned about the specific person you're here to serve and the unique way you can help them
  • How to multiply the new clients you get right away so that you don't have to wait until they're done working with you in order to get awesome referrals and testimonials
  • Why you need an on-boarding process for new clients (including clear agreements) and what you may want to consider doing in the second session to ensure their success

If you apply what you learn, you'll be set up for lasting success. It's one thing to invest in something and have one good month in your business. It's quite another to leave with a custom game plan that integrates everything you've learned and leaves you feeling clear about how to repeat that success and serve your clients at a high level.