Here's Why I Do What I Do


I have a friend named Zack who lost his speech and short-term memory after being hit during a high school football game. I remember visiting him at the hospital and seeing a dent in the side of his head where the doctors had operated.

Watching someone who had so much potential be robbed of his gifts in a single moment changed the way I viewed the world.

I believe that entrepreneurship is not just about building a profitable business. It can be the channel through which you actualize your fullest potential as a human being. In doing so, you're able to make a bigger positive difference for the people you choose to serve.

I don't know about you, but I refuse to die with my contribution still inside me.


By the end of my life, I want to have helped more people unleash their full potential than any other person in the world.

That's why I focus on serving coaches. They are the multipliers of potential. My clients help people improve their health, careers, and relationships in ways that I never will.

Because I realize that not everyone has the same starting point and opportunities, I donate 10-20% of the profit from this business each year to help level the playing field. One of my favorite charities is Acumen, a non-profit that harnesses entrepreneurship to change how the world tackles poverty.

If what you've read so far resonates with you, I hope you'll join me on this mission.