Journal Entry: Week 1 (How Narrow Is Too Narrow For Your Coaching Niche?)

If you've ever wondered how narrow to go with your coaching niche, you'll want to watch this week's video.

That's because I'm going to show you step-by-step how I landed on a niche for my new fitness coaching business.

I'm also going to give you an update on everything that's happened in my first official week of building the business as well as what I learned.

Let's get into it...

What happened this week:

Started going through my own course. I'm using the system I teach in Coaching Business Bootcamp to get started in this new niche. The first thing I did was print out the 60 Day Game Plan, which is basically a course blueprint that lists out the actions you need to take each week to get clients.

Added a habit to my morning ritual. There's a bonus module at the beginning of Bootcamp that talks about the importance of your morning ritual, and walks you through the process of creating your own. The new habit I decided to add to my morning was to read a book on fitness or nutrition and write down my biggest takeaways. This will help me as I start to flesh out my own signature system for helping clients get in great shape.

Got clear on my coaching niche. Week 1 of the course is all about getting clarity. I decided that my ideal client is a successful entrepreneur (doing 6 figures or more in annual sales) who wants to build a body that's just as impressive their business. Watch this week's video to see how I arrived at that niche:

What I learned this week:

It's much easier to choose a niche the second time around. When I started my first coaching business, I really resisted choosing a niche. It felt risky to put a stake in the ground around who I wanted to help and what I wanted to help them with. But after experiencing how much easier everything is when you have the right niche, it was easy to get specific right off the bat with this new business.

I still need to narrow in on my sweet spot. As I mentioned in this week's video, I'm not sure exactly what my sweet spot will end up being when it comes to helping entrepreneurs build bodies that they're proud of. It may be that I end up working more with men or women, or that I specialize in helping people either lose fat or gain muscle. The best way to answer these questions is to start having enrollment conversations with potential clients. Which brings us to next week's focus...

What I'll focus on next week:

Crafting my free session offer. Week 2 of Coaching Business Bootcamp is all about lead generation. One of the main things I have people do is put together a free session challenge that they can share on social media and via email to their warm network. So next Monday I'll take what I got clear on this week and use it to start booking conversations with my potential clients.

*** If you want to work with me in-person on your coaching business, I'm hosting a live intensive in Washington, D.C. on September 29th and 30th. Learn more here.

Greg Faxon

Greg Faxon, 2829 Connecticut Avenue NW (Apt 513), Washington, DC 20008, United States