Niching

Here's A Quick Way To Identify Your Niche

Here's A Quick Way To Identify Your Niche

Are you having trouble figuring out your coaching niche? If so, you've probably already heard that getting specific about who you serve helps make your marketing more compelling. "Market to everyone, reach no one." That sort of thing. You understand it logically. But there's a problem: you're scared that if you narrow in and focus your marketing on one group of people, you'll never get enough clients. You don't want to pick wrong.

Is What You're Doing Now The Work You Were Meant To Do?

Is What You're Doing Now The Work You Were Meant To Do?

Something happened yesterday that got me fired up. A new coach sent me a Facebook message saying: "How did you know that coaching was right for you?" Before responding, I asked him what prompted his question. He said, "I'm asking out of curiosity, but also because I am just at a bit of a point where I am wondering if coaching is THE thing for me as well." Here's what I wrote back...