Nothing kills your confidence, your enthusiasm, or your business faster than bad-fit clients. Why? Because your coaching is built on relationships. You aren't out to build a course with hundreds of people in it. This means that when you take on a client, you are giving that person a part of your life...And the quality of your life is determined largely by who you spend it with...So you need to be picky.

If I could turn back the clock on my coaching business, there’s one thing I would do differently… I wouldn’t try to reinvent the wheel so much. For some reason I’m always tempted to innovate right off the bat when I’m new to something. And then I look around at people who are less talented than me and wonder why they they are making faster progress. Well, the reason is because they did what they were told!

The unfortunate truth is that most people who start coaching businesses end up having to shut them down. This is true in any industry, of course. Most entrepreneurs fail. But it's particularly frustrating for me to see it happen to coaches because these are people who want to unleash potential and they are often really good at it. So, why aren't there more successful coaches out there? It all comes down to consistency. Most coaches can't consistently generate enough clients to keep their business afloat.

When it comes to enrolling clients for your coaching program, mindset matters. A lot. The intention that you go into a call with will impact everything that happens during that conversation, including its outcome. If you don't have the right intention during these conversations, you're going to end up missing out on a lot of people who you can help

Imagine that you’re on the phone with a potential coaching client. The conversation is going great. They seem really interested in what you’re offering and you know that you want to work with them. But as soon as you tell them how much it costs, they say “I need to think about it…”

If you're like most coaches, you probably spend a lot of time thinking about how to get more clients. You may even have invested in programs and courses that teach you specific marketing tactics to help you attract those clients. And some of those tactics work really well. But there's one type of marketing that everyone seems to overlook: word of mouth.

Have you ever gotten rejected by a potential client who you know would have been really well served by your coaching? I certainly have. And it can be an incredibly frustrating experience. Especially if you feel like that person has a high likelihood of staying stuck if they don't get the right type of support. But here's the truth...

There's something I've been aware of for a long time in the coaching world that I'm finally ready to articulate. It's been on my mind more than usual lately since I got this email from one of my coaching friends Peter Rubin. Here's what he wrote...

Finding clients can be really overwhelming sometimes. Sometimes you don't know where to start. Other times, there are all these different gurus claiming that they know the best way to get clients. You're not always sure which to try. What if you could simplify the whole process of finding coaching clients?