Are you having trouble figuring out your coaching niche? If so, you've probably already heard that getting specific about who you serve helps make your marketing more compelling. "Market to everyone, reach no one." That sort of thing. You understand it logically. But there's a problem: you're scared that if you narrow in and focus your marketing on one group of people, you'll never get enough clients. You don't want to pick wrong.
The unfortunate truth is that most people who start coaching businesses end up having to shut them down. This is true in any industry, of course. Most entrepreneurs fail. But it's particularly frustrating for me to see it happen to coaches because these are people who want to unleash potential and they are often really good at it. So, why aren't there more successful coaches out there? It all comes down to consistency. Most coaches can't consistently generate enough clients to keep their business afloat.
When it comes to enrolling clients for your coaching program, mindset matters. A lot. The intention that you go into a call with will impact everything that happens during that conversation, including its outcome. If you don't have the right intention during these conversations, you're going to end up missing out on a lot of people who you can help
Imagine that you’re on the phone with a potential coaching client. The conversation is going great. They seem really interested in what you’re offering and you know that you want to work with them. But as soon as you tell them how much it costs, they say “I need to think about it…”
If you're like most coaches, you probably spend a lot of time thinking about how to get more clients. You may even have invested in programs and courses that teach you specific marketing tactics to help you attract those clients. And some of those tactics work really well. But there's one type of marketing that everyone seems to overlook: word of mouth.