When you start a coaching business, it seems like everyone is always saying to pick a niche. There's a reason for that. In the past I've written about how you don't necessarily need to pick a niche when you start out. And that's still completely true. But getting clear on your niche does make things a whole lot easier over time.
I’m a little bit nervous to share this strategy with you today. It's honestly so powerful that I never imagined I would give it away for free on my blog. But I know it can make a difference for your business, and I don’t want to keep it a secret anymore. Just be sure to read this post all the way through so that you can execute it correctly.
There’s nothing more frustrating than having a gift to give and not enough people to give it to. The truth is, just being great at what you do isn’t enough anymore. If you want to make a living from your skills, wisdom, or expertise, you’ll need to have a steady stream of clients coming in each month. What if I told you that you could get ten conversations scheduled this week with people willing and able to invest in your services?
Ever wonder why a marketing strategy that seems to work really well for other coaches just doesn't work for you at all? Well, there's a reason for that. And it's not because you suck. Coaches come to me all the time asking where to find potential clients. And the truth is, there are a lot of different strategies that can work. But depending on your personality type, some of them are going to work better for you then others.