There's a specific part in my book Don't Let The Fear Win that always seems to make an impact on people. The main message is that when you define yourself by how many clients you get or how much money you make, you actually end up with less of both. I also give a specific mantra that has really helped me avoid falling into this trap.
Do you ever have trouble connecting with people who are a good fit for your coaching? Do you ever wonder how to help them understand what you do in a way that gets them interested? And finally - would you like to book a consistent stream of sessions with your ideal clients? If you answered yes to any of that, then you're going to want to learn how to tell your story the right way.
When you start a coaching business, it seems like everyone is always saying to pick a niche. There's a reason for that. In the past I've written about how you don't necessarily need to pick a niche when you start out. And that's still completely true. But getting clear on your niche does make things a whole lot easier over time.